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Drive Alive: Martin

You’re irreplaceable. Don’t drink and Drive.

Advertising Agency: MetropolitanRepublic, Johannesburg, South Africa
Creative Directors: Peter Khoury, Avital Pinchevsky
Art Director: Tammy Matisonn
Copywriter: Philippa Heal
Director: Dean Blumberg
Production company: Bouffant
Production Manager: Bryony Webster
Agency producer: Simone Bosman
Post Production and Audio: Michael Kolbe at Hotel De Ville
DOP: Tom Marais
Producer: Boris Vossgater
Aired: December 2009

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8 comments

sirvan's picture
sirvan
29870 pencils

Is "ching chong chow" like "rock paper scissors"? Hope so ;)

+++

"I love some things, and don't love some other things."

yusimon's picture
yusimon
10 pencils

"ching chong chow" are asian language spoken

satrianee's picture
satrianee
3748 pencils

Best "public interest" campaign ever.. (maybe i got a little emotional).

CrackerJackWorks's picture
CrackerJackWorks
11104 pencils

Fresh approach... good stuff

GMAN's picture
GMAN
336 pencils

The ads are better and better when you see them as a whole, as a true campaign great!

pinkads's picture
pinkads
116 pencils

i like drive alive :)

_______________________
it's all in the head!!!

Mytwocents's picture
Mytwocents
174 pencils

This is my first comment in Adsoftheworld.com so it´s abvious this campaign caused an effect on me. A positive one.
Excellent concept. Simple, insightful and fresh in its approach.
Just one small comment, couldn´t the art director have thought of something better than the black background for the super and the logo?

myspade's picture
myspade
2 pencils

It sounds like this dude is looking for a boyfriend.

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