Average: 7 (17 votes)

You’re irreplaceable. Don’t drink and Drive.

Advertising Agency: MetropolitanRepublic, Johannesburg, South Africa
Creative Directors: Peter Khoury, Avital Pinchevsky
Art Director: Tammy Matisonn
Copywriter: Philippa Heal
Director: Dean Blumberg
Production company: Bouffant
Production Manager: Bryony Webster
Agency producer: Simone Bosman
Post Production and Audio: Michael Kolbe at Hotel De Ville
DOP: Tom Marais
Producer: Boris Vossgater
Aired: December 2009

8 comments

sirvan's picture
29998 pencils
sirvan

Is "ching chong chow" like "rock paper scissors"? Hope so ;)

+++

"I love some things, and don't love some other things."

yusimon's picture
10 pencils
yusimon

"ching chong chow" are asian language spoken

satrianee's picture
3758 pencils
satrianee

Best "public interest" campaign ever.. (maybe i got a little emotional).

CrackerJackWorks's picture
7977 pencils
CrackerJackWorks

Fresh approach... good stuff

Mirikuaro's picture
340 pencils
Mirikuaro

The ads are better and better when you see them as a whole, as a true campaign great!

pinkads's picture
116 pencils
pinkads

i like drive alive :)

_______________________
it's all in the head!!!

Mytwocents's picture
136 pencils
Mytwocents

This is my first comment in Adsoftheworld.com so it´s abvious this campaign caused an effect on me. A positive one.
Excellent concept. Simple, insightful and fresh in its approach.
Just one small comment, couldn´t the art director have thought of something better than the black background for the super and the logo?

myspade's picture
2 pencils
myspade

It sounds like this dude is looking for a boyfriend.