Drive Alive: Martin
You’re irreplaceable. Don’t drink and Drive.
Advertising Agency: MetropolitanRepublic, Johannesburg, South Africa
Creative Directors: Peter Khoury, Avital Pinchevsky
Art Director: Tammy Matisonn
Copywriter: Philippa Heal
Director: Dean Blumberg
Production company: Bouffant
Production Manager: Bryony Webster
Agency producer: Simone Bosman
Post Production and Audio: Michael Kolbe at Hotel De Ville
DOP: Tom Marais
Producer: Boris Vossgater
Aired: December 2009
8 comments
Is "ching chong chow" like "rock paper scissors"? Hope so ;)
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"I love some things, and don't love some other things."
"ching chong chow" are asian language spoken
Best "public interest" campaign ever.. (maybe i got a little emotional).
Fresh approach... good stuff
www.crackerjackworks.com
The ads are better and better when you see them as a whole, as a true campaign great!
i like drive alive :)
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it's all in the head!!!
This is my first comment in Adsoftheworld.com so it´s abvious this campaign caused an effect on me. A positive one.
Excellent concept. Simple, insightful and fresh in its approach.
Just one small comment, couldn´t the art director have thought of something better than the black background for the super and the logo?
It sounds like this dude is looking for a boyfriend.