Drive Alive: Martin

You’re irreplaceable. Don’t drink and Drive.

Advertising Agency: MetropolitanRepublic, Johannesburg, South Africa
Creative Directors: Peter Khoury, Avital Pinchevsky
Art Director: Tammy Matisonn
Copywriter: Philippa Heal
Director: Dean Blumberg
Production company: Bouffant
Production Manager: Bryony Webster
Agency producer: Simone Bosman
Post Production and Audio: Michael Kolbe at Hotel De Ville
DOP: Tom Marais
Producer: Boris Vossgater
Aired: December 2009

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sirvan's picture
29870 pencils

Is "ching chong chow" like "rock paper scissors"? Hope so ;)


"I love some things, and don't love some other things."

yusimon's picture
10 pencils

"ching chong chow" are asian language spoken

satrianee's picture
3748 pencils

Best "public interest" campaign ever.. (maybe i got a little emotional).

CrackerJackWorks's picture
11104 pencils

Fresh approach... good stuff

GMAN's picture
336 pencils

The ads are better and better when you see them as a whole, as a true campaign great!

pinkads's picture
116 pencils

i like drive alive :)

it's all in the head!!!

Mytwocents's picture
174 pencils

This is my first comment in Adsoftheworld.com so it´s abvious this campaign caused an effect on me. A positive one.
Excellent concept. Simple, insightful and fresh in its approach.
Just one small comment, couldn´t the art director have thought of something better than the black background for the super and the logo?

myspade's picture
2 pencils

It sounds like this dude is looking for a boyfriend.

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