Drive Alive: Gary
You’re irreplaceable. Don’t drink and Drive.
Advertising Agency: MetropolitanRepublic, Johannesburg, South Africa
Creative Directors: Peter Khoury, Avital Pinchevsky
Art Director: Tammy Matisonn
Copywriter: Philippa Heal
Director: Dean Blumberg
Production company: Bouffant
Production Manager: Bryony Webster
Agency producer: Simone Bosman
Post Production and Audio: Michael Kolbe at Hotel De Ville
DOP: Tom Marais
Producer: Boris Vossgater
Aired: December 2009



5 Comments
I love this campaign. It's not dedactic but very much real that you can't help thinking about it.
Great job. Congrats.
They are all very good
really really nice. congrats to the whole team (Y)
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it's all in the head!!!
This is very sad. Great campaign, great idea.
Excellent. Goosebumps.