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Believe

Agency: 
Published/Aired: 
October 2009
Description: 
Advertising Agency: Deutsch, LA
, USA
President / Chief Creative Officer: Eric Hirshberg

SVP / Group CD: Chris Ribiero

Sr. Designer: Marius Gedgaudas

Sr. Producer: Tracy Jones

SVP / Group Account Director: Valencia Gayles

Account Director: Helen Murray


Prod Co: Bent Image Lab/Portland
Director: Ken Lidster 

EP: Ray Di Carlo 

Sr Producer: Tsui Ling Toomer

Producer: Kara Place 

Coordinator: Ryan Shanholtzer 

DP: Mark Eifert

Product Shoot DP: Jay Wesley Jones 

Stage Manager: Jim Birkett 

AD / Set Designer: Curt Enderle

Art Department Director: Solomon Burbridge 

Art Department: Greg Fosmire, Marty Easterday, Kimi Kaplowitz, Mary Blankenburg, Daniel Miller, Huy Vu, Jayme Hansen, Kate Fenker, Brandi Cochrane 

Storyboard Artist: Steve Hess

Character Design: Brett Superstar, Steve Hess, Monique Ligons, Colin Batty 

Principal Animators: Jerold Howard, Jeff Riley 

Editorial Supervisor: JD Dawson 

After Effects Supervisor: Tarn Fox 

Composite Artists (After Effects): Orland Nutt, Brian Kinkley, Jay Twenge, Sean Saul

Composite Artists (2D): Traci Cook 


Post Prod: Downstream/Portland

Colorist: Jim Barrett

Comments (9)

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Highest Rated

Guest's picture
Guest

rankinbasstasstic. relies pretty heavily on the animation to drag the premise along.

Juan Cabral's picture
Juan Cabral
Activity Score 709

Not brilliant, but I like it. :)

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Nice

sirvan's picture
sirvan
Activity Score 29860

Good idea. Solid. But not sure that the animation, and animation style does anything to help it though.

+++

"I love some things, and don't love some other things."

krautland's picture
krautland
Activity Score 3216

somehow this weird "with so and so many different flavors" language suddenly is okay just because we're talking about ads? come on, you'd slap your buddy if he said that to you. they would have to up teeeh funny to 'full-retard' in order to pull that weako line off. this commercial is a commercial, it doesn't make you forget it's a commercial and appreciate the scenario and that makes it average at best.

one of the few recent commercials was the fred willard commercial out of bbdo for sierra mist. it's the one mentioned here: http://www.fredwillard.com/television.htm

sadly I can't find the video. brownie points if you find it.

krautland's picture
krautland
Activity Score 3216

danke, kurt. ich muss mir mal ne mitgliedschaft dort kaufen :-)

Guest's picture
Guest

rankinbasstasstic. relies pretty heavily on the animation to drag the premise along.

Byte's picture
Byte
Activity Score 327

I love it.

Byte!

Sydney based jake's picture
Sydney based jake
Activity Score 115

cheap use of animation to push a weak message. I don't even think companies should be able to advertise "diet" carbonated soft drinks drinks,
tho its not about one persons dislike rather the masses approval, which I have a feeling this ad might generate.

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