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Dr. Martens: Stand for something

Dr. Martens have a global fan base across a hugely diverse audience demographic. However, what unifies them all, from punk to indie kids, young and old, is the desire to stand out from the crowd.
To celebrate this diversity and to bring to life the brand’s positioning of rebellious self-expression, Dr. Martens are launching an integrated global campaign, which will hero real Dr. Martens’ authentic characters; who wear their boots and shoes with passion and pride, and their own personal stories about what they stand for.

Advertising Agency: Odd, London, UK
Creative Director: Nick Stickland
Art Director: Richard Stevens
Photographer: James Pearson-Howes
Film Direction: Zac Ella, Reeve Nixon
Post Production: Agile Films
Media Agency: Goodstuff
Published: August 2013

2 comments

Micah1221's picture
Micah1221
202 pencils

It will really connect with the audience if they effectively shorten it.

The varying styles and people connect well with the idea. The video effects are nice in relation to the music.
Although, the rapid scene changes take away from the personal accounts.

kleenex's picture
kleenex
28683 pencils

I liked what I saw.,

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