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Dow Chemical Company: Quiet train

Advertising Agency: Draftfcb, Chicago, USA
Chief Creative Officer: Todd Tilford
Group Creative Director / Copywriter: Jon Flannery
Group Creative Director / Art Director: Doug Behm
Creative Director / Copywriter: Ron D'Innocenzo
Copywriter: Terin Izil
Art Director: Derek Julin
EP / Producer: Ivo Knezevic
SR. Business Manager: Lisa Stevens
Group Management Director: John Rossmiller
Account Director: Hollie Platte / MJZ
EP: Emma Wilcockson
Director: Nicolai Fuglsig
Producer: Suza Horvat
DP: Dion Beebe
EFX: The Mill NY
EP: Verity Grantham
EFX Supervisors: Angus Kneadle, Corey Brown
Producer: Carl Walters
Editorial: Final Cut
Editor: Rick Russell
President: Stephanie Apt
Senior Producer: Viet-An Nguyen
Audio: Sound Lounge
Engineer / Sound Design: Tom Jucarone

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14 comments

Hadrons's picture
Hadrons
5743 pencils

This commercial won me over.

Great USP, beautiful effects and a wonderful job by all of the creative team.
I love the visuals, the fairy tale atmosphere, the image of hushed people moving by. It reminds me in a way, of the TV series "Once Upon a Time".

I love the whimsical ending shot and the overall concept - how DOW positioned itself away from the corporate giant image, how DOW is all of a sudden even a friend. (It manufactures the chemicals in your bread but is still a friend)

This ad, is one of the great examples of what we do. We change peoples perspectives. DOW has a slogan on its site: "The more we talk together, the more we solve together".

When was the last time you could talk to a megacorp? Now you can.

Great usage of the word solutionism BTW.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

cer.ccs's picture
cer.ccs
5 pencils

I used to visit adsoftheworld to keep up to date with worldwide advertising, now I also come to learn from your comments and observations.

cer.ccs's picture
cer.ccs
5 pencils

Dow, with this campaign, is doing a great job projecting themselves as a friendly company that cares.

I love the phrase Solutionism. The new optimism.

Nomad8's picture
Nomad8
204 pencils

From start to finish, a brilliant film. The silent train is a superb concept. That it is Dow Chemicals makes me a bit uneasy but maybe that's just me. Execution doesn't amaze is as much as it should. Probably cause Playstation, Adidas and others have pampered us :)

Wordfruit's picture
Wordfruit
1023 pencils

I enjoyed watching the film.

jisar's picture
jisar
32 pencils

WOW VERY NICE JOB
But I DONT LIKE DOW BCZ

Dow took over the US-based company Union Carbide, which held a majority share in the Indian subsidiary that operated the Bhopal pesticide plant, in 2001. Union Carbide paid $470 million (£288 million) in compensation in 1989. But survivors' and human rights groups believe this was inadequate. They have been campaigning for Dow to address outstanding demands and the ongoing impacts of the disaster, such as site cleanup.

The demonstrators object to the International Olympic Committee's 10-year deal with Dow, who in 2001 became owners of the firm that caused one of the worst industrial disasters in India, when nearly 4,000 people were killed by a gas leak at the Union Carbide plant.
An estimated 45,000 others were said to be affected by the emission of poisonous gas at the site in Bhopal, which has caused cancer, disability and renal failure.

jisar's picture
jisar
32 pencils

WOW VERY NICE JOB
But I DONT LIKE DOW BCZ

Dow took over the US-based company Union Carbide, which held a majority share in the Indian subsidiary that operated the Bhopal pesticide plant, in 2001. Union Carbide paid $470 million (£288 million) in compensation in 1989. But survivors' and human rights groups believe this was inadequate. They have been campaigning for Dow to address outstanding demands and the ongoing impacts of the disaster, such as site cleanup.

The demonstrators object to the International Olympic Committee's 10-year deal with Dow, who in 2001 became owners of the firm that caused one of the worst industrial disasters in India, when nearly 4,000 people were killed by a gas leak at the Union Carbide plant.
An estimated 45,000 others were said to be affected by the emission of poisonous gas at the site in Bhopal, which has caused cancer, disability and renal failure.

kleenex's picture
kleenex
25642 pencils

they really nailed it.

_tj_'s picture
_tj_
133 pencils

You know what’s funny about this ad?

Most of us are pro science, but also anti mega corporation.

Thus Dow Chemical really puts us in a bind.

Good commercial? Yes.

Good company…?

kalpesh78's picture
kalpesh78
2580 pencils

Already done years back.
sorry mate.

http://www.youtube.com/watch?v=0JxkVxBWMSY

ideas....30 minutes nahi toh free.

kalpesh78's picture
kalpesh78
2580 pencils

And a much better thought.

ideas....30 minutes nahi toh free.

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