Doritos Bits: Re-enactment

Under the slogan “Doritos Bits. Small but big in taste” Fitzroy was asked to produce a 10 second tag-on for the current Doritos television commercial. Both the familiar American monster truck and complete set were replicated in miniature form. With props made from cardboard, a radio-controlled mini monster truck, sugar glass and fireworks we then re-enacted the entire TV ad. Sure, it was smaller – but just as spectacular as the original.

Advertising Agency: Fitzroy, Amsterdam, Netherlands

1 comment

kleenex's picture
35230 pencils

Although most of that ad was from the USA why is that foreign market getting Doritos bits??? The USA should have that product as well.

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