DontForgetAids.de: Group therapy
Advertising Agency: Philipp und Keuntje, Hamburg, Germany
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14 Comments
thumbs up
Very nice idea. Congratulations.
I don't know if the target (people who don't wear condoms) would appreciate being tagged as "having AIDS", even if it's for a good cause. The PR kick was good, but the people we WANT to wear condoms were probably made more defiant by all of this.
A bait-and-switch for a good cause is still a bait-and-switch.
+++
"I love some things, and don't love some other things."
This is too good. Thumbs up!!
Also disagree with sirvan, I think this is an eye opener.
bravo!
An eye opener for sure, but I do feel concerned about the initial 3-4 weeks that they practically are empowering people who have unprotected sex.. surely that had to have some negative effect.
ho sento. no crec en l'impacte per l'impacte.
salut!
Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com
Great eye opening strategy. Quite aggressive, but there is no other way for aids.
Blog | Twitter
Perfect 10!
What hath God wrought
bravo.
10. Creative use. 10 Excellent Strategy. Might even use for my client marketing purposes...
very very very god.......award winner for sure.thumbs up.
Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com
that's why Adultery is forbidden in all religions..
so everybody can prevent HIV from the very beginning !
TAMER SAMY
www.leapstudios.net
its nice but very agsressive.