PRESENTSFashion

14 comments

Wolfgang's picture
Wolfgang
143 pencils

thumbs up

kgeiger's picture
kgeiger
7102 pencils

Very nice idea. Congratulations.

sirvan's picture
sirvan
29870 pencils

I don't know if the target (people who don't wear condoms) would appreciate being tagged as "having AIDS", even if it's for a good cause. The PR kick was good, but the people we WANT to wear condoms were probably made more defiant by all of this.

A bait-and-switch for a good cause is still a bait-and-switch.

+++

"I love some things, and don't love some other things."

El Barto's picture
El Barto
111 pencils

This is too good. Thumbs up!!
Also disagree with sirvan, I think this is an eye opener.

Chori Arg's picture
Chori Arg
173 pencils

bravo!

michdec's picture
michdec
440 pencils

An eye opener for sure, but I do feel concerned about the initial 3-4 weeks that they practically are empowering people who have unprotected sex.. surely that had to have some negative effect.

paumarques's picture
paumarques
1314 pencils

ho sento. no crec en l'impacte per l'impacte.
salut!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

brandingworthspreading's picture
brandingworthsp...
648 pencils

Great eye opening strategy. Quite aggressive, but there is no other way for aids.

morse's picture
morse
15972 pencils

Perfect 10!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

chris myles's picture
chris myles
429 pencils

bravo.

lucdesaulniers's picture
lucdesaulniers
1147 pencils

10. Creative use. 10 Excellent Strategy. Might even use for my client marketing purposes...

funky_frogii's picture
funky_frogii
2536 pencils

very very very god.......award winner for sure.thumbs up.

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

tamer samy's picture
tamer samy
683 pencils

that's why Adultery is forbidden in all religions..
so everybody can prevent HIV from the very beginning !

cef's picture
cef
547 pencils

its nice but very agsressive.

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