Advertisement

Battle

Agency: 
Published/Aired: 
August 2012
Description: 
Advertising Agency: Fred & Farid, Paris, France
Creative Directors: Fred & Farid
Copywriter / Art director: Rayhaan Khodabux
Brand's supervisor: Nathalie Normand
Agency's supervisors: Bérengère Mangin, Alice Lombard
Tv producer: Aurélia Blatry
Art buying: Adélaïde Samani
Agency's post-production: Sacha Adamon
Director: Benjamin Millepied
Production company: Same Production
Producer: Karen Barel
Music Studio: Human
Music supervisor: Léo Copet
Post-production studio: Firm

Comments (9)

Log in or register to post comments

Highest Rated

andylefty's picture
andylefty
Activity Score 4535

Nice moves.

kleenex's picture
kleenex
Activity Score 44133

Well the kids can sure move. I say it sells the product nicely.

Michelmichel's picture
Michelmichel
Activity Score 43
CuriousPencil's picture
CuriousPencil
Activity Score 4225

I'd have to be a kid to know if this works well, but yep, the kids can dance, and there's good repetition of the brand in the song (whose only lyric is the brand). Was there any follow-up? This doesn't look like it could be a stand-alone.

joelapompe's picture
joelapompe
Activity Score 3833

remind me the GAP tv commercials :
http://www.youtube.com/watch?v=hLzzaCe0pic

Temple's picture
Temple
Activity Score 11337

Did the client really need to go to Fred and Farid to come up with this?

minialy's picture
minialy
Activity Score 3

wow! good job~

miko1aj's picture
miko1aj
Activity Score 3086

I'm terrible sorry, but i have no idea why such commercial even had been created. It's strange. Maybe i can't see something in this i can'r decipher, but, hmmmm.... really.
What are these colour splashes for, why kids are dancing on the roof, where is the idea in this. Where it has the potential to be captivating?
I have no idea.
the only plus i see is an art direction

damd's picture
damd
Activity Score 159

I have seen this kind of ad so many times.... The only novelty is that it was performed by kids...

andylefty's picture
andylefty
Activity Score 4535

Nice moves.

Advertisement