Domyos: Battle

Advertising Agency: Fred & Farid, Paris, France
Creative Directors: Fred & Farid
Copywriter / Art director: Rayhaan Khodabux
Brand's supervisor: Nathalie Normand
Agency's supervisors: Bérengère Mangin, Alice Lombard
Tv producer: Aurélia Blatry
Art buying: Adélaïde Samani
Agency's post-production: Sacha Adamon
Director: Benjamin Millepied
Production company: Same Production
Producer: Karen Barel
Music Studio: Human
Music supervisor: Léo Copet
Post-production studio: Firm

9 comments

15760 pencils

kleenexMonday, August 20, 2012 - 15:03

Well the kids can sure move. I say it sells the product nicely.

41 pencils

renault19Tuesday, August 21, 2012 - 14:34

Looks like : http://adsoftheworld.com/media/print/nike_shox_3

4317 pencils

CuriousPencilTuesday, August 21, 2012 - 07:00

I'd have to be a kid to know if this works well, but yep, the kids can dance, and there's good repetition of the brand in the song (whose only lyric is the brand). Was there any follow-up? This doesn't look like it could be a stand-alone.

2949 pencils

joelapompeTuesday, August 21, 2012 - 07:23

remind me the GAP tv commercials :
http://www.youtube.com/watch?v=hLzzaCe0pic

http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe / Buy my book : http://www.maisonmoderne.lu/publishing/eshop/joe-la-pompe

9453 pencils

TempleTuesday, August 21, 2012 - 08:01

Did the client really need to go to Fred and Farid to come up with this?

3 pencils

minialyTuesday, August 21, 2012 - 22:13

wow! good job~

3068 pencils

miko1ajWednesday, August 22, 2012 - 05:47

I'm terrible sorry, but i have no idea why such commercial even had been created. It's strange. Maybe i can't see something in this i can'r decipher, but, hmmmm.... really.
What are these colour splashes for, why kids are dancing on the roof, where is the idea in this. Where it has the potential to be captivating?
I have no idea.
the only plus i see is an art direction

http://www.mixcloud.com/miko1aj/

138 pencils

damdFriday, August 24, 2012 - 13:02

I have seen this kind of ad so many times.... The only novelty is that it was performed by kids...

4426 pencils

andyleftyTuesday, August 28, 2012 - 21:34

Nice moves.

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