D&G Time

December 2009

Director Cyril Guyot recently tapped Company X Editor Lisa Mogol to create a risqué new spot for D&G Time, the signature wristwatch line by Italian luxury fashion house Dolce & Gabbana. Shot in Paris via production company Bandits, the stylish and provocative spot, "D&G Time," depicts a tryst turned upper-class ménage à trios. The 30-second commercial is currently airing in the US and internationally, as well as on the Web.

Set to the chamber sounds of "Perfume" by Sparks, "D&G Time" opens with a mademoiselle luring her beau through a luxurious Parisian flat. Amid the twosome's sensual exchanges, tension escalates when another man arrives, peering from the shadows of the ominous quarters. The mademoiselle greets the second suitor, with sultry eyes, before a seductive game of cat-and-mouse entangles the trio into a bold rendezvous. As the temptress indulges in the sensuality of both men vying for her affection, the spot culminates in cunning fashion when, suddenly, her mother interrupts the decadent scene, letting out an appalled screech.

Alexandre Gaillot @ Marylin, Olivia Dutron @ Profi I (mother)

Creative Direction: Domenico Dolce, Stefano Gabbana
Production Company: Bandits, Frédéric Blamont
Director: Cyril Guyot
Editorial Company: Company X
Editor: Lisa Mogol
Stylist: Zakia Kadri
Make-up Artist: Houda Remita
Hair Stylist: Karin Bigler
Models: Teresa Dilger @ Elite, Johan Johansson @ Marylin
Music: Sparks
Location: Map Studio, Grosrouvre, Paris, France

Comments (9)

Log in or register to post comments

Highest Rated

cef's picture
Activity Score 547

Dolces & Gabbanas

germanhudders's picture
Activity Score 336

Brilliantly executed

ACreativeSpirit's picture
Activity Score 176

gets attention, will make people talk about the ad and the product

Always try to be unique even when forced to conform.

tirthomitro's picture
Activity Score 2758

now there's a TVC

they showed me a picture & i laughed
dignity has never been photographed

mikeelrapido's picture
Activity Score 1929

Last scene with hand and watch is ok...


satrianee's picture
Activity Score 3748

Good but been cut too early :)

slip's picture
Activity Score 919

stupid and juvenile


shahid.h's picture
Activity Score 256

A TVC right on time...great

mgriff21's picture
Activity Score 592


I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

cef's picture
Activity Score 547

Dolces & Gabbanas