Dolce & Gabbana: D&G Time

Director Cyril Guyot recently tapped Company X Editor Lisa Mogol to create a risqué new spot for D&G Time, the signature wristwatch line by Italian luxury fashion house Dolce & Gabbana. Shot in Paris via production company Bandits, the stylish and provocative spot, "D&G Time," depicts a tryst turned upper-class ménage à trios. The 30-second commercial is currently airing in the US and internationally, as well as on the Web.

Set to the chamber sounds of "Perfume" by Sparks, "D&G Time" opens with a mademoiselle luring her beau through a luxurious Parisian flat. Amid the twosome's sensual exchanges, tension escalates when another man arrives, peering from the shadows of the ominous quarters. The mademoiselle greets the second suitor, with sultry eyes, before a seductive game of cat-and-mouse entangles the trio into a bold rendezvous. As the temptress indulges in the sensuality of both men vying for her affection, the spot culminates in cunning fashion when, suddenly, her mother interrupts the decadent scene, letting out an appalled screech.

Creative Direction: Domenico Dolce, Stefano Gabbana
Production Company: Bandits, Frédéric Blamont
Director: Cyril Guyot
Editorial Company: Company X
Editor: Lisa Mogol
Stylist: Zakia Kadri
Make-up Artist: Houda Remita
Hair Stylist: Karin Bigler
Models: Teresa Dilger @ Elite, Johan Johansson @ Marylin
Alexandre Gaillot @ Marylin, Olivia Dutron @ Profi I (mother)
Music: Sparks
Location: Map Studio, Grosrouvre, Paris, France

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9 comments

GMAN's picture
GMAN
336 pencils

Brilliantly executed

ACreativeSpirit's picture
ACreativeSpirit
176 pencils

gets attention, will make people talk about the ad and the product

Always try to be unique even when forced to conform.

tirthomitro's picture
tirthomitro
2698 pencils

now there's a TVC

they showed me a picture & i laughed
dignity has never been photographed

mikeelrapido's picture
mikeelrapido
1929 pencils

Last scene with hand and watch is ok...

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satrianee's picture
satrianee
3748 pencils

Good but been cut too early :)

slip's picture
slip
919 pencils

stupid and juvenile

SJB

shahid.h's picture
shahid.h
256 pencils

A TVC right on time...great

mgriff21's picture
mgriff21
592 pencils

Horrible.

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

cef's picture
cef
547 pencils

Dolces & Gabbanas

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