Doctors Without Borders (MSF): Explosion

Advertising Agency: Mortierbrigade, Brussels, Belgium
Creative Director: Jens Mortier
Copywriter: Arnaud Pitz
Art Director: Sebastien De Valck
Producer: Patricia Van De Kerckhove
Editorial/Post Production Company: Caviar, Brussels
Editor: Simone Rau
Online Artist: Antoine Vermees
Colorist: Olivier Ogneux
Audio Post Company: Sonicville, Brussels
Sound Designer/Mixer: Yves De Mey

Production Company: Caviar, LA/Brussels/Amsterdam
Director: Andreas Hasle
DP: Nicolas Karakatsanis
Producer: Werner De Coninck
Exec. Producer: Kato Maes
Where Shot: Ukraine
Airdate: June 2009


Guest's picture

v.well done... huge impact. wish it cud really make a difference

Guest's picture

Hugh impact? What impact? Is poorly executed and the impact is nonexistent.

Goblin's picture
409 pencils

Don't think that's poorly executed...how should be executed? I like when it doesn't look like a tv commercial. for this story, real life mode with variable cam in hands is what you need, not some bright picture like in vanish tvc :)

I like this!

Guest's picture

if it were more realistic than i would like it

Goblin's picture
409 pencils

Yes indeed, you are right but if it were more realistic than the client will not accept it.

mpared's picture
562 pencils

i think its very good well done!

john doe's picture
john doe
1571 pencils

i got goosebumps.
Think the idea is not that great. but it is perfectly directed.

Guest's picture

i don't get the point. Will i go into the house to try to save the child? YES! Will i go if it wasn't mine? YES!

Then? Where am i supposed to count on MSF? And even if i can't go in, i count on firemen, on doctors (with borders, mine), on policemen...not on MSF.

Sorry, i guess i'm missing something there cause for me, it doesn't work at all.

kibongo's picture
116 pencils

I didn't know DoctorsWithoutFrontiers are also firemen now?

Ohkamp's picture
227 pencils

I like the impact of this. Really nice sentiment behind the copy. And you'd definitely watch this spot all the way through on TV which is a great achievement.

shahidali's picture
4069 pencils

it was not necessary to put a sarcastic remark on the viewers to say that you are doing a great job. "would u do this, would u do that!" why do u need these sarcasm?


Guest's picture

The sarcasm fits will with the attitude of the MSF. They see themselves as heroes of the world (rightly or wrongly can be debated) doing things other people would never do; so it fits that MSFer believe other people wouldn't go in to save a child.

I thought the direction was well done but the sentiment is off putting.

Guest's picture

just nice

Temple's picture
10847 pencils


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