Doctors Without Borders (MSF): Explosion
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Advertising Agency: Mortierbrigade, Brussels, Belgium
Creative Director: Jens Mortier
Copywriter: Arnaud Pitz
Art Director: Sebastien De Valck
Producer: Patricia Van De Kerckhove
Editorial/Post Production Company: Caviar, Brussels
Editor: Simone Rau
Online Artist: Antoine Vermees
Colorist: Olivier Ogneux
Audio Post Company: Sonicville, Brussels
Sound Designer/Mixer: Yves De Mey
Production Company: Caviar, LA/Brussels/Amsterdam
Director: Andreas Hasle
DP: Nicolas Karakatsanis
Producer: Werner De Coninck
Exec. Producer: Kato Maes
Where Shot: Ukraine
Airdate: June 2009
14 Comments
v.well done... huge impact. wish it cud really make a difference
Hugh impact? What impact? Is poorly executed and the impact is nonexistent.
Don't think that's poorly executed...how should be executed? I like when it doesn't look like a tv commercial. for this story, real life mode with variable cam in hands is what you need, not some bright picture like in vanish tvc :)
I like this!
________
www.itonijesve.com
if it were more realistic than i would like it
Yes indeed, you are right but if it were more realistic than the client will not accept it.
________
www.itonijesve.com
i think its very good well done!
www.thecuriousbrain.com
i got goosebumps.
Think the idea is not that great. but it is perfectly directed.
i don't get the point. Will i go into the house to try to save the child? YES! Will i go if it wasn't mine? YES!
Then? Where am i supposed to count on MSF? And even if i can't go in, i count on firemen, on doctors (with borders, mine), on policemen...not on MSF.
Sorry, i guess i'm missing something there cause for me, it doesn't work at all.
I didn't know DoctorsWithoutFrontiers are also firemen now?
I like the impact of this. Really nice sentiment behind the copy. And you'd definitely watch this spot all the way through on TV which is a great achievement.
it was not necessary to put a sarcastic remark on the viewers to say that you are doing a great job. "would u do this, would u do that!" why do u need these sarcasm?
shahid
The sarcasm fits will with the attitude of the MSF. They see themselves as heroes of the world (rightly or wrongly can be debated) doing things other people would never do; so it fits that MSFer believe other people wouldn't go in to save a child.
I thought the direction was well done but the sentiment is off putting.
just nice
poigniant.