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Do nothing

Agency: 
Published/Aired: 
January 2009
Description: 
Advertising Agency: john st., Toronto, Canada
Creative Director: Stephen Jurisic
Creative Director: Angus Tucker
Copywriter: Mia Thomsett
Art Director: Stuart Campbell
Agency Producer: Michelle Orlando
Director: Henry Lu
DOP: Brendan Steacy
Production House: Soft Citizen
Production House Producer: Andrew Graham
Executive Producers: Link York, Eva Preger
Editor: Ross Birchall at Bijou Editorial
Assistant Editor: Melanie Hider at Bijou Editorial
Music: David Sorbara, Tom Westin at Grayson Matthews
Post-Production: Alter Ego
Illustrators: Parishil Studio
Designers: Parishil Studio

Comments (25)

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Highest Rated

Cube's picture
Cube
Activity Score 458

surprizing

pindaro's picture
pindaro
Activity Score 524

niiiiice

Guest's picture
Guest

excellent approach.

cperry's picture
cperry
Activity Score 280

Props. This is great.

A.G. Pennypacker's picture
A.G. Pennypacker
Activity Score 607

Very nice, very funny, but too long. I get the joke—end it already.

Olafski001's picture
Olafski001
Activity Score 1193

great one

Guest's picture
Guest

It can't leave you indifferent. Great.

sloppy4's picture
sloppy4
Activity Score 1494

another fake docu to make the opposite point. zoinks.

kgeiger's picture
kgeiger
Activity Score 7287

Yeah, but at least it was well done, if even a tad too long.

thefakehuman's picture
thefakehuman
Activity Score 410

Very bold and emotional...excellent approach would be an understatement!!

- Life Feeds on Life -

Guest's picture
Guest

Kinda like it

Guest's picture
Guest

great

Kateter's picture
Kateter
Activity Score 2029

cool.

but nothing beats this when it comes to different point of view:

http://nl.youtube.com/watch?v=nrmAMA8tfxU&feature=PlayList&p=6DCC614F2...

Guest's picture
Guest

Bravo

Guest's picture
Guest

great. When we use kid in contrast with something violence. The result is just excellent.

Guest's picture
Guest

it's just great!!

Guest's picture
Guest

buenisimo

Conceptual-eyes's picture
Conceptual-eyes
Activity Score 1475

Very good. Too long.

Guest's picture
Guest

It's a poor man's Amnesty International shopping channel ad. I think there's a hint of something excellent here, but the the message is clouded between wanting to help them fight, and letting them fight. The beginning (helping them to fight) is far better than the the rallies for children to be able to fight (letting them fight). It's believable, that's the scary thing.

Guest's picture
Guest

Nice idea but too long, it loses its way and softens the impact.

Guest's picture
Guest

This ad is just a lame version of this Amnesty International one:

Guns for sale
http://www.youtube.com/watch?v=e7794T4SvAw

Guest's picture
Guest

Yeah, it's a riff the Guns for Sale ad. Novel approach. Good work nonetheless.

http://theleoafricanus.com

Guest's picture
Guest

Can anyone please analyse this add for me
what does it do
what techniques does it use
how does it make you feel
what creative messages are sent
what is the ad about
who is it aimed at

please reply asap
THANKS

momenkhalifa's picture
momenkhalifa
Activity Score 7

i like it

mannuwahal's picture
mannuwahal
Activity Score 29

why is the streaming so slow?!

Cube's picture
Cube
Activity Score 458

surprizing

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