DnB NOR Pension Fund: It's a good idea when you're young
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Advertising Agency: TRY Advertising, Oslo, Norway
Copywriter: Janne B Lysø
Art Director: Stian Johansen
Production Company: Fantefilm/Bacon Copenhagen
Director: Martin Werner
Producer: Magne Lygner

9 Comments
I love it. It's a great idea.
I really loved the commercial until it went to sales. I thought it was an anti-tattoo ad. Definitely a bank. I don't think the ad does enough to connect tattoos to their pension.
Music is very fitting though, chapeau.
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Good insight and parallel. But the execution could've been better.
+++
"I love some things, and don't love some other things."
Good stuff for a tough category
Very similar (worst)
http://www.youtube.com/watch?v=rxyVYqCx-4A
Music is very well chosen with the visual. I think it's a very interesting way to get to young people.
Trés bonne idée! et tellement vrai!
afffff.... preconceituoso pacas.
think!