Disneyland: Christmas

Advertising Agency: EURO RSCG BETC, France
TV Producer: Michel Teicher
Creative Director: Jacque Joly
Copywriter: Etienne Turquey
Art Director: Richard Derousseaux
Director: Jeremy Haccoun
Production Co & City: Cosa Productions, Paris
Producer: Julien Pasquier
Director of Photography: Arnaud Potier
Post Production & City: Mac Guff, Paris
Editor & Company: Jeremy Haccoun repp by Bang

September 2010


quokkies's picture
253 pencils

Nice picture frame, sound effect very good. The headline is nice.
Good campaign

Guest's picture

TVC made by BETC Paris with Disneyland Paris castle but Disneyland California Logo.

I don't get it...

dreadboy's picture
413 pencils

Correct me if I'm wrong, but wasn't Disneyland apart from the Santa Clause concept? I mean, I don't remember reading about any Disneyland being open in Alaska

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Guest's picture

Well there's a minute of my life I won't get back.

silvi's picture
4172 pencils

Good production, not idea.

Guest's picture

Although there's a Disneyland in Paris, the advert could work for Disneyland in California during the Christmas/holiday season, with a few tweaks to the logo if possible. Although the idea seems a little overused, I can safely say that it's a great use of imagination in bringing the magic as, truly, the most magical gift this holiday season - a vacation there with your family.

Not to mention a little throwback to the Santa Clause, if you're extremely observant.


Guest's picture

Seemed more like a Christmas Coca Cola ad. Also, woe be the traveller who goes to Disney for Christmas and finds that all the "winter wonderland" feel you get from the commercial is never going to happen in California.

Denis Vasilenko's picture
Denis Vasilenko
14 pencils

Nice resolution and mixture of sound effects.

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