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Discovery Channel: In a man’s life

Advertising Agency: Santa Clara, São Paulo, Brazil
Director: 300ml
Production Company: Hungry Man Rio
Agency Producer: Marcelo Altshuler
Art Director: Vico Benevides
Copywriters: Fernando Campos, Murilo Lico, André Godoi, Flávio Meirelles
Exec Producer: Steve Orent, Alex Mehedff
Line Producer: Fábio Bruno
Head of Production: Letícia Mancen, Gisela Câmara
Dp: Vitor Amati
Production Designer: Gualter Pupo
Art Director: Denis & Joana Mureb
Editor: Marcos Horácio
Editing Company: Hungry Man Rio
Post/Visual Effects: Casablanca, São Paulo, Brazil
Colorist: Pedro – Link Digital, Rio de Janeiro
Post Production Coordinator: Melissa Corrêa
Music: International Rustic Composer: Modern Institute
Sound Mixer: Tentaculo, São Paulo, Brazil

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23 comments

Saltsea's picture
Saltsea
321 pencils

Very good. Silver.

Fabian Kirner's picture
Fabian Kirner
270 pencils

Brilliant! Standing ovation! Great!

MarceloG's picture
MarceloG
820 pencils

Very nice. This film is inspired on a short film from a festival called "The Minute Festival". It's really nice. Great idea, from the film maker!
______________
In God I trust

varatphong's picture
varatphong
78 pencils

The simple things in life are best!

Add a leaf to hot water and drink.

vp
http://www.puerhcha.com

lsadunb's picture
lsadunb
575 pencils

Probably the best movie I've seen in the last year.

copywriter.txt's picture
copywriter.txt
828 pencils

With a movie like this two things can happen: One Show or Cannes Lion.

MarceloG's picture
MarceloG
820 pencils

Made me laugh, dude.
______________
In God I trust

Fabian Kirner's picture
Fabian Kirner
270 pencils

...me too...

copywriter.txt's picture
copywriter.txt
828 pencils

Thanks,
I'm glad that you guys liked.

Joe76's picture
Joe76
772 pencils

Really great. Like it a lot!

mickey22's picture
mickey22
10 pencils

Great job. Gold Lion.

M.Yoda's picture
M.Yoda
63 pencils

Luke, the force is with you. 10/10.
You are ready to become a Jedi.

ellehcimeo's picture
ellehcimeo
3522 pencils

I ♥ this one.

Mo's picture
Mo
648 pencils

This is aweeesomeee! Great job!

Mr Hughes's picture
Mr Hughes
386 pencils

I hate to join in, but it's pretty damn good.

What the Hell's picture
What the Hell
114 pencils

zer goood..

MarceloG's picture
MarceloG
820 pencils

As i said on the top, this ad is based on a short film from Brazil. Here is the link for the original one.

Of course it's in Portuguese, but so that you don't get that lost, here is a little of what happens: "When you are born, two things can happen: you can be a boy or a girl.... If you are a girl, that's OK, but if are boy, you can be a civilian or join the army... If you join the army, one of the two things can happen: you can get hurt or not get hurt. If you get hurt you can me treated by a nurse (woman)... If you fall in love with her, one of the two things can happen: you can have a kid or not have a kid. If you have a kid, two things can happen: it can be a boy or be a girl. If it's a boy, one of the two things can happen: he can be a civilian or join the army."

I hope you like. Watch it, its worth. And probably the first Brazillian movie of your life. But there ar many other good ones.
______________
In God I trust

ivan's picture
ivan

Yeah, well spotted. Nothing wrong with such inspiration. As somebody said earlier Honda's Cog commercial was based on a short movie too.

Ivan Raszl, admin of AotW

Fabian Kirner's picture
Fabian Kirner
270 pencils

Oh shit... exactly the same!
And even if I really think this one will gain at least Silver in Cannes, it reminds me of an old joke I´ve heard: If you die, two things can happen: You go to heaven, or you´ll be reborn. If you´r reborn, two things can happen: You can become an animal, or a plant. If you´r a plant, two things can happen: a tree or a bush. If you´r a tree, two things can happen: You can be made to paper. Or not. If you´r are going to be paper, two things can happen: plain paper, or toilettepaper. If you´r toillettepaper... SHIT.
I know, boring joke! But still a great commercial.

At least SILVER!!!

copywriter.txt's picture
copywriter.txt
828 pencils

The films are exactly the same by because the creator of the first one have been involved with this "remake", so this isn't an copy, keep cool. My bet: Gold on Cannes 2007.

kre8's picture
kre8
989 pencils

theres a difference between inspiration and a direct ripoff.
unless one of the creatives, or director made this short film, its ripped.

Temple's picture
Temple
9621 pencils

How old and crappy this ad looks, especially in the light of Discovery's fantastic 2009 ads.

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