DirecTV: Roadside Ditch
Advertising Agency: Grey, New York, USA
Chief Creative Officer: Tor Myhren
Executive Creative Director: Dan Kelleher
Associate Creative Directors: Doug Fallon, Steven Fogel
Agency Executive Producer: Andrew Chinich
Agency Associate Producer: Lindsay Myers
Production Company: MJZ
Director: Tom Kuntz
Director of Photography: Emmanuel Lubezki
Editor: Gavin Cutler
Editorial Company: MacKenzie Cutler
Sound Design: Sam Shaffer, MacKenzie Cutler
VFX: The Mill, Schmigital
VO: Robb Webb
11 Comments
I had fun and got the message. Enough. Like the campaign.
Fun indeed. :-)
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
If people think you're tough you have less chance to "wake up in ditch" than when people think you're jerk indeed )
http://www.behance.net/Mammoths-Not-Dead
I'm going to be the jerk here, but these should've been better.
This is a ripe concept (although it seems familiar?), but the jokes are pretty weak. The point As could be stronger, and the the point Bs could too.
Right now this is a DARN GOOD campaign. When it should be a FUCKING GREAT campaign.
It's not often you get such a simple, and fertile construction.
Did the client choose the weak ones?
That said I'm assuming they're already working on round 2. Go! Go!
+++
"I love some things, and don't love some other things."
You are not the JERK sirvan because I fully agree with you that the jokes need to be better.
This can be a solid campaign if the jokes are good, but I do not think It can go that far with the concept.
@sirvan Hear, hear! :)
I like it. Could be done before but still entertaining.
Fantastic campaign
hahaha, despite what others tells you, i like this.. made me laugh
grrrrrrrrreat
Guys, you did a hell of a job here.