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DirecTV: Roadside Ditch

Advertising Agency: Grey, New York, USA
Chief Creative Officer: Tor Myhren
Executive Creative Director: Dan Kelleher
Associate Creative Directors: Doug Fallon, Steven Fogel
Agency Executive Producer: Andrew Chinich
Agency Associate Producer: Lindsay Myers
Production Company: MJZ
Director: Tom Kuntz
Director of Photography: Emmanuel Lubezki
Editor: Gavin Cutler
Editorial Company: MacKenzie Cutler
Sound Design: Sam Shaffer, MacKenzie Cutler
VFX: The Mill, Schmigital
VO: Robb Webb

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12 comments

talkingisfree's picture
talkingisfree
2565 pencils

I had fun and got the message. Enough. Like the campaign.

Hadrons's picture
Hadrons
5743 pencils

Fun indeed. :-)

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Mammoths-Not-Dead's picture
Mammoths-Not-Dead
403 pencils

If people think you're tough you have less chance to "wake up in ditch" than when people think you're jerk indeed )

sirvan's picture
sirvan
29870 pencils

I'm going to be the jerk here, but these should've been better.

This is a ripe concept (although it seems familiar?), but the jokes are pretty weak. The point As could be stronger, and the the point Bs could too.

Right now this is a DARN GOOD campaign. When it should be a FUCKING GREAT campaign.

It's not often you get such a simple, and fertile construction.

Did the client choose the weak ones?

That said I'm assuming they're already working on round 2. Go! Go!

+++

"I love some things, and don't love some other things."

kleenex's picture
kleenex
25612 pencils

You are not the JERK sirvan because I fully agree with you that the jokes need to be better.

This can be a solid campaign if the jokes are good, but I do not think It can go that far with the concept.

Nike Diesel's picture
Nike Diesel
13339 pencils

@sirvan Hear, hear! :)

Donald Draper's picture
Donald Draper
137 pencils

I like it. Could be done before but still entertaining.

vasedroos's picture
vasedroos
2 pencils

Fantastic campaign

audyreza's picture
audyreza
105 pencils

hahaha, despite what others tells you, i like this.. made me laugh

ideas creator's picture
ideas creator
83 pencils

grrrrrrrrreat

Eight's picture
Eight
148 pencils

Guys, you did a hell of a job here.

the pencil's picture
the pencil
235 pencils

Love the idea for this campaign

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