DIRECTV: Football on your phone

Advertising Agency: GREY group, USA
Chief Creative Officer: Tor Myhren
Executive Creative Director: Dan Kelleher
VP Creative Director: Doug Fallon, Steven Fogel
EP: Andrew Chinich
Associate Producer: Lindsay Myers
Creative Director: Andrew Sherman
Producer: Jay Shapiro, Heather Richardson
Executive Producer: Kevin Byrne, Dan Duffy, Mino Jajoura, Ian Jeffreys
Editing Company: Cosmo Street Editorial
Editor: Tom Scherma
Music: Butter Music & Sound
Production: Hungry Man


crispymoore's picture
110 pencils

Maybe it's just me, but I feel like white-guy-comedy-rap jumped the shark years ago. Lonely Island has been able to pull it off, but this is pretty weak sauce.

ahrimanpob's picture
100 pencils

I think that is what they were trying to achieve, a Lonely Island sound, similar to "I'm on a boat", their gag being "Football on your phone". In my opinion, its funny for a bit, but just a for a bit.

tracetk's picture
85 pencils

I should say clip is way too long. I know it should resemble the length of actual-ish music clip but fractions of it displayed at different times or split into parts would be better. And yes I agree with crispymoore it isn't up to Lonely Islands standarts.

certaintly's picture
4056 pencils

really stupid and lazy advertising.
this is the kind of advertising i hate.
their idea is nothing but recognition by repetition

kleenex's picture
34584 pencils

Direct TV wanted this!??!?! They even got the Manning's to star in this mess!?!?!?!?!?!?!

McAdvertising's picture
184 pencils

What a pice of shit.

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