Diet Pepsi: Beech tweet

Advertising Agency: TBWA\Chiat\Day, Los Angeles, USA
Global Creative Director: Lee Clow
Chief Creative Officer: Rob Schwartz
Group Creative Director: Brett Craig
Creative Director: Xanthe Hohalek
Interactive Creative Director: Marlon Hernandez
Associate Creative Director: Gregg Clampffer
Art Directors: Helena Skonieczny, Mindy Benner
Copywriter: Suzanne Sherwood
Exec. Producer / Agency Producer: Anh-Thu Le
Assistant Producer: Kaitlin Moore
Managing Director: Bill Brooks
Group Account Director: Mike Litwin
Account Supervisors: Andrew DeBenedictis, Andrew Krensky
Account Executive: Kali Cushing
Assistant Account Executive: April Shapiro
Group Planning Director: Clyde McKendrick
Account Planner: Thas Naseemmuddeen
Production Company: Holmes
Director: McG
Director of Photography: Amir Mokri
Executive Producer/Line Producer: Ben Dossett
Executive Producer: Jeff Armstrong
Editorial: The Whitehouse
Editor: Rick Lawley
Assistant Editor: Rachael Waxler
Producer: Kristin Branstetter
Post: The Mill
Senior VFX Producer: Asher Edwards
Lead Flame: Tara DeMarco
Flame Assist: Christel Hazard
Telecine: Company 3
Colorist: Stefan Sonnenfeld
Music: Elias
Executive Creative Director: Jonathan Elias
Executive Producer: Ann Haugen
Creative Director: Dave Gold
Composer / Remixer: David Wittman
Sound design: Stimmung
Sound Designer: Gus Koven
Producer: Kristina Iwankiw
Mix: Lime Studios
Mixer: Rohan Young


Prof's picture
1449 pencils

wan dayett pepzy pleez...

everyday ad work. why is this on here. cuz it cost a lot of money?

Quite really.

ivan's picture

Because we need to know what's going on with big brands. To be aware of the big industry's work.

Prof's picture
1449 pencils

isn't this place supposed to be for creative work?

either i demand too much or there is some incredibly subtle sub-concept of utter genius hidden somewhere in this commercial.

Quite really.

ivan's picture

Yes, mainly creative work. But also informative work — what big brands and agencies are up to. And, culturally interesting work — ads from countries we rarely hear of or student work.

Thanks for bringing it up.

sirvan's picture
29860 pencils

Ivan, please just keep doing what your doing. Put up EVERYTHING that's interesting. Especially the "big brand" work, because that's what most of us work on and that's what pays the bills. The small stuff is encouraging too. The scam is annoying (but sometimes informative) and the student stuff is, well, student stuff. The only wish I would have is to keep some of these multiple execution campaigns down to only 3 or 4 (you know, the kind where it's just the same ad done over and over).

Otherwise, thank you for your hard work :)

PS, I thought this ad was crap. Even for a "big brand". Obviously the client wanted something w/ big stars in it, which is unfortunate. Even though it's a simple idea, it' s just not a very good one.

But I'm still glad a) I got to see it, and b) discuss it (i.e., rip on it ;)).


"I love some things, and don't love some other things."

ivan's picture

Ok, will reduce those multiple executions. And thanks for the support.

bakamono's picture
1002 pencils

Ivan, awesome job we can see how expensive ad + awesome agency can still manage to go so wrong so fast. Everyone can learn something from this and do better.

because therefore it is

atb2005's picture
13561 pencils

Cliched scenario. Still, a decent mainstream ad. Don't care that it doesn't ooze much creativity. Sofia is nice to look at. That's all that matters.

ps: Ivan, it's beach tweet, not beech :)

CommandZ's picture
2502 pencils

Well, the only good thing I can say here is, at least Pytka didn't direct it.

Temple's picture
11005 pencils

Hey Ivan, don't stop posting real work in your TV department. Apart from creativity, we also get information from your site. Actually, some of us, only come here for the commercials and web videos, because the press & poster department is basically scam (and this is not your fault).

Having said this, did they commission this project to a trainee copywriter? It's almost insulting from such a good agency.

kleenex's picture
37361 pencils

hahahahahahahah good ad.

Boxey's picture
8881 pencils

nothing refreshes like sofia

ambareesha's picture
253 pencils

thought is good as well she too. who twitter is co-sponsoring?

- @mbi

sergeo_syd's picture
603 pencils

Wow this ad was muchos $$$ and muchos crap.

http://edictive.com - Film Production Management

Mr.Mueller's picture
7 pencils

a.... lilililittle little bit predictable, isnt it?

krautland's picture
3216 pencils

xanthe? really? xanthe did this? but xanthe has style. how is this possible?
for a second I thought someone had given gary goldsmith a new job.

also: is mcg the new joe pytka?

jagadeesh's picture
743 pencils

excluding Sofia, this was more cool, which happened during the shoot of this ad...
(though the dialogues look made up)

miko1aj's picture
3092 pencils

i can't believe how lame it is. One thing worth of notice in this work is vintage-like ending, but if they thought that whole of a movie would leave such impression, they just completely failed.
diet pitsy.

Dr.TACO's picture
8 pencils

It's Attractive for Beckham Crazy!!

KeithVG's picture
2 pencils

Sex sells. Show two of the best looking people in the world and the American public "likes"

Hadrons's picture
5989 pencils

Fun to read the comments.
What commercial ?!


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