Diet Dr Pepper: Believe
Advertising Agency: Deutsch, LA
, USA
President/Chief Creative Officer: Eric Hirshberg
SVP/Group CD: Chris Ribiero
Sr. Designer: Marius Gedgaudas
Sr. Producer: Tracy Jones
SVP/Group Account Director: Valencia Gayles
Account Director: Helen Murray
Prod Co: Bent Image Lab/Portland
Director: Ken Lidster
EP: Ray Di Carlo
Sr Producer: Tsui Ling Toomer
Producer: Kara Place
Coordinator: Ryan Shanholtzer
DP: Mark Eifert
Product Shoot DP: Jay Wesley Jones
Stage Manager: Jim Birkett
AD/Set Designer: Curt Enderle
Art Department Director: Solomon Burbridge
Art Department: Greg Fosmire, Marty Easterday, Kimi Kaplowitz, Mary Blankenburg, Daniel Miller, Huy Vu, Jayme Hansen, Kate Fenker, Brandi Cochrane
Storyboard Artist: Steve Hess
Character Design: Brett Superstar, Steve Hess, Monique Ligons, Colin Batty
Principal Animators: Jerold Howard, Jeff Riley
Editorial Supervisor: JD Dawson
After Effects Supervisor: Tarn Fox
Composite Artists (After Effects): Orland Nutt, Brian Kinkley, Jay Twenge, Sean Saul
Composite Artists (2D): Traci Cook
Post Prod: Downstream/Portland
Colorist: Jim Barrett
Aired: September 2009
9 Comments
Not brilliant, but I like it. :)
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http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
Nice
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Good idea. Solid. But not sure that the animation, and animation style does anything to help it though.
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"I love some things, and don't love some other things."
somehow this weird "with so and so many different flavors" language suddenly is okay just because we're talking about ads? come on, you'd slap your buddy if he said that to you. they would have to up teeeh funny to 'full-retard' in order to pull that weako line off. this commercial is a commercial, it doesn't make you forget it's a commercial and appreciate the scenario and that makes it average at best.
one of the few recent commercials was the fred willard commercial out of bbdo for sierra mist. it's the one mentioned here: http://www.fredwillard.com/television.htm
sadly I can't find the video. brownie points if you find it.
http://www.advertolog.com/pepsico/adverts/who-knew-518663/
danke, kurt. ich muss mir mal ne mitgliedschaft dort kaufen :-)
rankinbasstasstic. relies pretty heavily on the animation to drag the premise along.
I love it.
Byte!
cheap use of animation to push a weak message. I don't even think companies should be able to advertise "diet" carbonated soft drinks drinks,
tho its not about one persons dislike rather the masses approval, which I have a feeling this ad might generate.