Diet Coke: Stay

Advertising Agency: Wieden + Kennedy, USA
Creative Director: Hal Curtis
Art Director: Max Erdenberger
Copywriter: Ginger Robinson/Tatum Shaw
Agency Producer: Erika Madison
Prod Company: Anonymous Content
Director: Christian Loubek
EP/Head of Commercials: Dave Morrison
Producer: Deannie O'Neil
Production Supervisor: Mariska Leyssius
Editorial: Rock Paper Scissors
Editor: Terence "Biff" Butler
EP: Carol Lynn Weaver
Producer: Cassie Hulen
Post/Effects: a52
VFX Supervisor: Patrick Murphy
VFX EP: Jennifer Sofio Hall
VFX Producer: Cassie Hulen
Audio Post Co: Lime
Mixer: Loren Silber
Sound Design Co: Stimmung
Sound Designer: Gus Koven
Aired: March 2010


Reality Check's picture
Reality Check
1801 pencils

There's nothing revolutionary here, just a solid set of scenes directed with definite skill and enthusiasm.

dsklan's picture
1927 pencils


Gi_bo's picture
1385 pencils

This is the kind of advertisement that makes me change the channel. DULL!!!


miko1aj's picture
3098 pencils

this is absolutely marvelously directed spot about absolutely marvelously nothing. Oh, sorry, nothing word is not just, it's regular, typical advertising message, mainstream cliche. One thing is somehow worth of noticing – packaging design.

sirvan's picture
29870 pencils

It's pretty well known that Coke SUCKS as a client, so no wonder W&K couldn't do anything good here, either. At least I HOPE the clients are to blame.


"I love some things, and don't love some other things."

AssassinX's picture
1329 pencils

To be honest, I'm not convinced.

Love diet coke tho.

cef's picture
547 pencils

This doesnt Coke!

Guest's picture

stunning art direction.

IRONWORKS's picture
222 pencils

No big deal, really waste of money commercial, cant even bring out the usage of the brand.

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