Diesel: The Magic of Christmas, The Anticipation

A study commissioned by Diesel to a reputable Finnish research centre revealed, “90% of adults between 18 and 75 are no longer able to perceive and live the true Magic of Christmas”. When did you last want something so much that you were electrified with joy? To relive the real feeling of Christmas, Diesel and SuperHeroes Amsterdam have hypnotised customers to believe they are 5 years old on Christmas morning. The results are collected in a film trilogy named “The Magic of Christmas”. Is it real? You bet it is. The three episodes are followed by a special behind-the-scenes, called ‘Behind the Dreams.” Watch it here:

Advertising Agency: SuperHeroes, Amsterdam, Netherlands
Creative Director: Rogier Vijverberg
Copywriter: Gareth Broadbent
Art Directors: Silje Lian, Nando Pawirodikromo
Technical director: Chris Noble-Partridge
Motion graphics lead: Fred Huergo
Producer: Django Weisz Blanchetta
Production company: Skinflicks
Director: The General Assembly
Producer: Chris Massey
Executive producer: Richard Skinner
Director of photography: Benjamin Todd
2nd unit dop: Dan Magee
Editor and colorist: Ryan Boucher
Hypnotist: Head Hacking

December 2012


my mind bursts's picture
my mind bursts
94 pencils

The idea sounds fine but it diesn't come off - more like an embarrassing monent in the Big Brother House.

Adsforum's picture
5 pencils

I don't agree with the first comment - this idea was simple yet creative (ahead of the game) it would have been much better using this idea in a TV environment rather than the current UK Diesel TV advertising campaign - Diesel have always been extreme in their thinking and advertising that's why they are Diesel...

Log in or register to post comments