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Diesel Jeans: The Official Be Stupid Philosophy

Advertising Agency: Anomaly, London, UK

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24 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

This completes the campaign.

morse's picture
morse
15922 pencils

This is such an inspiring idea! Dare to make mistakes, live life to the full.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Szychowski's picture
Szychowski
89 pencils

Let me put it this way: if I was stupid I would probably wore diesel. At the beginning it may be funny but at the end it is just... stupid. Sorry. You guys didn’t convince me at all - but it was interesting attempt.

KimTJohnson's picture
KimTJohnson
2 pencils

I think this campaign is fabulous, very honest and thought provoking, as all the Diesel campaigns are.

Roshan Quintus's picture
Roshan Quintus
669 pencils

What a feast of 'STUPID' ideas.

bite me

Temple's picture
Temple
10109 pencils

OK, we got it, "Stupid", in the sense of Noble Savage, naive, risking etc etc. Which actually means intelligent. Client could have invested more than $ 500 in this spot however. See how Wrangler did it with the Don't think campaign? At least, they paid for some footage.

shahidali's picture
shahidali
4071 pencils

height of stupidity.

shahid

CopyRight's picture
CopyRight
715 pencils

I just don't think the slogan "for successful living" goes with the spirit of this massive campaign!

ivan's picture
ivan

Why not? This campaign says dare to take chance in order to live successfully and fully.

Ivan Raszl, admin of AotW

Gualcor's picture
Gualcor
972 pencils

Ivan, don't hide your 127419230513 pencils XD

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

monsieurange's picture
monsieurange
520 pencils

A campaign called "be stupid" has to be strongly justified, and they did it quite well. Irreverence, as always Diesel. Very good job. Love it. :)

Hibon's picture
Hibon
3731 pencils

Well, what can we say about all this work...? that we all live in a smart stupid world ?
"easy brand to play with...and if one day you meet the "italien" boss of Diesel maybe you will understand why we live in a smart stupid world"

Simple ideas are the best !

sold's picture
sold
3219 pencils

This will take award. But will take more clients for the brand?

as someone said: at the beginning is funny, but at the end, there inside you, when you see the life, the real one, this campaign (and brand together) will seems stupid.

anyway, this is a great job, very clever, very smart!

mpared's picture
mpared
562 pencils

A big thank you Diesel for your kind words about us!! Yes we are stupid that we believe that you are still a brand and that we have to pay 200$ for a pair of Jeans! We can not thank you enough! Hopefully this will backfire and people would stop buying from you cause they are not stupid.... but look people like it ....WTF this is completely crap

HV's picture
HV
212 pencils

The print campaign is one of the best I have seen in a very loong time.

But auch! the film is weak.. its like a mood film you would do for a presentation. Too long and its hard to not follow the singing together with the text.. or well maybe im just stupid :)

cef's picture
cef
547 pencils

it seems so diesel. being stupid? hmm, i will think about it...

rolling.stone's picture
rolling.stone
2740 pencils

well film makes it complete, great

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Ted Danson's picture
Ted Danson
20 pencils

This whole campaign is awesome.

DUV4N's picture
DUV4N
28 pencils

I like it, and it seems to me that with this complements the graphical campaign, in addition it defines very well to the target group ...................... BE STUPID lol

swoodbine's picture
swoodbine
27 pencils

wow.... this has got to be one of the best ads that I've seen in a long time ( haven't seen the rest of the campaign yet)

Guest's picture
Guest

Giordano Bruno the 2nd says: Utter rubbish. Nothing but an age-discriminating, learning-on-the-job reffrain of the day... Crisis? What crisis? Be stupid!... like those that created it in the first place. Just go with the "free-marketing" flow! The academic conveyor belt of the Bologna Process helps. Be young, have balls, live on instincts and maybe those behind the Diesel pollution can shift their social-dumping-manufactured stuff!

Gime's picture
Gime
31 pencils

RISKY CAMPAIGN

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