Diesel Island: A brief history

Advertising Agency: Santo, London, UK


Reality Check's picture
Reality Check
2114 pencils

When a production wants to be sold as a spectacle, it had better deliver something more spectacular than this.

morse's picture
16752 pencils

Diesel delivered. It's stupid!

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Audrius Kubrik's picture
Audrius Kubrik
828 pencils

I understand the 'efortlessness' angle in advertising, especially the one created for a youth clothes/lifestyle brand... the attempt to say 'we don't care!' over and over again louder and louder... whilst at the same time building The Island-esque teen dream... but the question for me remains are all these post-Cadbury's (post-post-post-modern) ventures to make something out of nothing and nothing out of something without giving an honest answer to 'what the hell was that?' -- simply and ultimately a creative masturbation for its' own sake?

dean viii's picture
dean viii
1674 pencils


abake's picture
1264 pencils

Maybe I'm getting old, but this was a total yawn for me...
Still like the clothes though.

darvaga's picture
5 pencils

Want to get rid of my Diesel watch right now...

AdBuzzer's picture
1168 pencils

While watching these new Diesel ads I had the feeling it's a smart concoction of different other ads by similar youth brands like Levi's (Oh Pioneers), Wrangler (We are animals) and some others I don't recall now. It has some appeal for sure, but the "Be Stupid" campaign was way better!

Hahalexander's picture
140 pencils

love the irony in it

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