October 2010
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Advertising Agency: Independent Ideas, Turin/Milan, Italy
Creative Director: Marco Rubiola
Art Director: Fabio Ferri
Photographer: Dario Ghezzi
Director: Bruno Miotto
Production Company: Indiana Production Company, Italy
Producer: Silvia Lo Cascio

Comments (12)

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Cesar Hector's picture
Cesar Hector
217 Activity Scores

I'm a facebook user anf didn't get it right away. Agree, it's not easy to get, at least not inmediatly for all. Even tohugh I like the campaign, for it's quite fun (not as much as the car), I think none if the ads could work on it's own (but I guess that's the whole idea of a campaign). This specific ad doesn't really work for me, and I'm a car fan, I hope they have done this based on the idea of Diesel's "be stupid". Have to say I'm laughing anyway and love the FIAT 500 since quite a long.


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