Diamonds for Futures

August 2008

Executive Director, Diamond Empowerment Fund: Ellen Haddigan

Film advertisment created by JWT, United States for Diamond Empowerment Fund, within the category: Public Interest, NGO.

Advertising Agency: JWT New York, USA
Co-President / Chief Creative Officer: Ty Montague
Executive Creative Directors: Walt Connelly, Kash Sree
Creative Director: Rob Omodiagbe
Copywriter: Bee Reynolds
Producers: Scott Chinn, Jennifer Mastrorilli
EVP, Business Director: Richard Lennox
Account Directors: Colby Shergalis & Jamie Cadwell
Account Manager: Lauren Rodwell
Production Company: Blacklist, New York
Executive Producer: Adina Sales
Producer: O'Hara Tudor & Rich Rama
Production Coordinator: Alexander Unick
Animation Company: Waytion
Director: Martin Burström
Producer: Erik Gullstrand
Gaffer: Fredrik Wenzel
Production Assistant: Turtle Rydelius
Stylist: Sara Nordlöf
Make-Up: Maria
Music: Sound Lounge
Director, Diamond Information Center: Sally Morrison

Comments (10)

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Highest Rated

JAG's picture
Activity Score 166

Images interesting. Message lost.

soysaucechicken's picture
Activity Score 62

they forgot to add the messenger's name

Dozer's picture
Activity Score 149

like it a lot!! nice one

kgeiger's picture
Activity Score 7313

Bloody nice work.

Kimber's picture
Activity Score 12

Very nice!

sneakyhands's picture
Activity Score 1857

what? they lost me. a url is rarely enough of a call to action.

Crisp One's picture
Crisp One
Activity Score 2005

so im not clear what they are saying, so if we doooo buy blood diamonds it actually helps the impoverished africans working at the mines?

BFB's picture
Activity Score 936

I'm... not sure what the message is

the Pun-isher's picture
the Pun-isher
Activity Score 228

Your right. Is it saying "buy diamonds and we'll give poor africans a book to read"?
Sorry, but this is horse shit(not the ad)I've got nothing against the ad, but I can't help but wonder if this ad was sanctioned by the diamond cartels(DE BEERS, etc) of the world, to make us blind to their exploitation of these AFrican countries.I think its called Corporate Social Investment.

Phew! Almost forgot. Gotta get back to my sweat shop now.

j2mango's picture
Activity Score 534


JAG's picture
Activity Score 166

Images interesting. Message lost.