00:00
NewerOlder

DHL: Super Fast, Shop

DHL commissioned a television advertising campaign for China featuring the deceptively fast service provided by their couriers. Six spots show time standing still as DHL consignments are delivered to a factory, garage, service center, office, business center and a shop.

Advertising Agency: Ogilvy & Mather, Beijing, China
Group Executive Creative Director: Nils Andersson
Executive Creative Director: KweiChee Lam
Creative Director: Michael Wong
Art Director: Michael Wong, XiaoChen Li, Stephen Liu
Copywriter: Yue Song
Agency Producer: Hana Zhang
Film Director: JinJing Zhu
Production House: JQK Production, Beijing
Post Production: VU Production, Beijing
Account Service: Mary Jane Butler, Raina Zhang
Client Supervisor: Joy Lee, Jade Huang, Li Gu
Aired: January 2008

Related videos by Shutterstock

12 comments

Banner2k5's picture
Banner2k5
551 pencils

thats great

bknowlden's picture
bknowlden
3647 pencils

The idea is really great, but I think the execution falls flat.

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

I agree they do feel flat. I wanna love these but something is not quite right. They're lacking the "speed of the journey", or a "point A to point B" element perhaps. I'm not sure what is, but something is askew here that is preventing these from being truly great. Still, it wouldn't surprise me if they won a bunch of awards.

bknowlden's picture
bknowlden
3647 pencils

It would have been a beautiful execution to get everyone in a scene to be acting like they were in slow motion instead of just standing there. They could have been very artistic.

tony truong's picture
tony truong
40 pencils

Why are they all bitching about our computers?

gmint7's picture
gmint7
2685 pencils

:::J:::
great idea
agree with brandon

bad execution
bad budget maybe

:::J:::

G.J.'s picture
G.J.
149 pencils

Execution is so weird - leaves u wondering what the *&^% just happened. The box just appears after the man is seen walking inside with it. I wonder why it has such a strange feel to it... like alfred hitch. movies.

No matter wat u do,
33% of the people will love it,
33% of the people will hate it,
And rest won't give a #@%#.

G.J.'s picture
G.J.
149 pencils

i agree with u brandon - slow mo - cos there's a nice idea here killed my the exe.

No matter wat u do,
33% of the people will love it,
33% of the people will hate it,
And rest won't give a #@%#.

I-know-all's picture
I-know-all
53 pencils

Wht will move consumer is.. if you show the fastest journey from point A to point B.. and not how you deliver it in the shop..
they could have done same execution device.. but showing the full journy from piont a to b.. Then it make sense.. that tells me, fastest delivery.!

At this moment idea is wrong.. !!

lasirenita's picture
lasirenita
42 pencils

Great. The dhl guy has the spider sense.

chino65's picture
chino65
326 pencils

nice idea!!!

Great execution. For those who disagree, many people are now sick of "overly produced" TVC. There is a trend to do the exact opposite of what you expect an ad to be.

puppiepoppy's picture
puppiepoppy
1636 pencils

Agree! It's great crafting all on film and that's the beauty of this execution! I guess it's too easy to do it static as a post production level but then it's boring.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments