DHL: Super Fast, Service

DHL commissioned a television advertising campaign for China featuring the deceptively fast service provided by their couriers. Six spots show time standing still as DHL consignments are delivered to a factory, garage, service center, office, business center and a shop.

Advertising Agency: Ogilvy & Mather, Beijing, China
Group Executive Creative Director: Nils Andersson
Executive Creative Director: KweiChee Lam
Creative Director: Michael Wong
Art Director: Michael Wong, XiaoChen Li, Stephen Liu
Copywriter: Yue Song
Agency Producer: Hana Zhang
Film Director: JinJing Zhu
Production House: JQK Production, Beijing
Post Production: VU Production, Beijing
Account Service: Mary Jane Butler, Raina Zhang
Client Supervisor: Joy Lee, Jade Huang, Li Gu
Aired: January 2008


FlyingDogs's picture
968 pencils

Great idea, very badly executed.

chen115chen's picture
164 pencils


rajar's picture
91 pencils

the dude under the car has had too much coffee!! watch the hand with the lamp...
nice idea. bad execution.

iT-iS-i's picture
1721 pencils

"Deceptively" is the wrong word to use! Translations are never a good thing...

He who dominates often has no real friends...

:: Put your ears against the ground so i can walk over what you heard::

Dusan Zica's picture
Dusan Zica
116 pencils

nice idea, but very bad execution. kinda cheep and amateur.

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