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DHL: Super Fast, Service

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DHL commissioned a television advertising campaign for China featuring the deceptively fast service provided by their couriers. Six spots show time standing still as DHL consignments are delivered to a factory, garage, service center, office, business center and a shop.

Advertising Agency: Ogilvy & Mather, Beijing, China
Group Executive Creative Director: Nils Andersson
Executive Creative Director: KweiChee Lam
Creative Director: Michael Wong
Art Director: Michael Wong, XiaoChen Li, Stephen Liu
Copywriter: Yue Song
Agency Producer: Hana Zhang
Film Director: JinJing Zhu
Production House: JQK Production, Beijing
Post Production: VU Production, Beijing
Account Service: Mary Jane Butler, Raina Zhang
Client Supervisor: Joy Lee, Jade Huang, Li Gu
Aired: January 2008

Comments

FlyingDogs's picture 972 pencils
FlyingDogs | Sun, 2008-03-02 03:52

Great idea, very badly executed.

chen115chen's picture 164 pencils
chen115chen | Sun, 2008-03-02 12:14

agree

one day ......C(0.0)D

rajar's picture 93 pencils
rajar | Tue, 2008-03-04 02:50

the dude under the car has had too much coffee!! watch the hand with the lamp...
nice idea. bad execution.

iT-iS-i's picture 1731 pencils
iT-iS-i | Tue, 2008-03-04 03:29

"Deceptively" is the wrong word to use! Translations are never a good thing...

He who dominates often has no real friends...

:: Put your ears against the ground so i can walk over what you heard::

Dusan Zica's picture 116 pencils
Dusan Zica | Fri, 2008-03-14 05:04

nice idea, but very bad execution. kinda cheep and amateur.

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