DHL: Super Fast, Office
DHL commissioned a television advertising campaign for China featuring the deceptively fast service provided by their couriers. Six spots show time standing still as DHL consignments are delivered to a factory, garage, service center, office, business center and a shop.
Advertising Agency: Ogilvy & Mather, Beijing, China
Group Executive Creative Director: Nils Andersson
Executive Creative Director: KweiChee Lam
Creative Director: Michael Wong
Art Director: Michael Wong, XiaoChen Li, Stephen Liu
Copywriter: Yue Song
Agency Producer: Hana Zhang
Film Director: JinJing Zhu
Production House: JQK Production, Beijing
Post Production: VU Production, Beijing
Account Service: Mary Jane Butler, Raina Zhang
Client Supervisor: Joy Lee, Jade Huang, Li Gu
Aired: January 2008
Comments
Incredible
common!! the frozen guys are moving!! should freeze the background frame, and edit the DHL guy in...
Well, I guess if the background frame is freezed, then it's just a 'no brainer' post production work only....and lost the beauty of film crafting. I think this campaign is great, very conceptual.
"Bowww Wowww"
The guys are suppose to be moving...it's part of the idea. DHL isn't literally fast, they're "deceptively" fast. Great ad!
I agree, it's a very nice concept, and yeah there should be some motion in the background, but the speed of motion of the frozen dudes is irrelevant. The DHL guy is so fast that everything else seems frozen (Or very very slow), yet the frozen ppl's motion is in real time, which makes no sense... get what i mean.
If it's slooooooooooooooow motion, then it can only be done in the post production but what the heck, it's just too easy.
"Bowww Wowww"
It's super low tech. That's what makes this campaign so great and funny. You can even see some of the "frozen" guys blinking. And the DHL guys' reactions are a subtle "WFT?". This will win awards! Another great campaign for DHL.
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