DHL: Gridlock
High Bandwidth | Low Bandwidth | Mobile
Advertising Agency: Ogilvy & Mather Hong Kong
Creative Directors: Eugene Tsoh
Art Directors: Eugene Tsoh, Roy Yung
Copywriter: Thomas Tsang
Illustrator: Kim Ho
Photographer: Jacky Ip
Aired: April 2007

19 Comments
Interesting use of the escalator medium, I wonder how many escalators are constructed that way so this can be exposed in more locations.
....now this is some thing really fresh to my eye.. when everyone else is saying.. escalators are done to death.. just like one above.
Great work guys.. keep it up!!
Am so Bored of seeing Escalators and Elevator Doors. Give the medium a rest guys.
ideas....30 minutes nahi toh free.
True. But this is great, man.
really like this job!!!!
like it, like it and like it
MJ
Brilliant. Wish I'd done that.
Sakib Afridi
http://www.sakibafridi.com
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http://www.sakibafridi.com
Do you know how often I see those FedEx vans or UPS vans just sitting there with the rest of the traffic here in New York City?
Maybe they're now allowing all DHL vans to use the carpool lanes during rush hours in Hong Kong?
I like the "idea" of fast delivery, but in reality, no matter which (ground) service you use, if there's an accident or a backed-up traffic, you ain't going nowhere fast like the rest of us.
This just smacks of false advertising a little...
is this Jacky Ip the one now in Linkage?
from guangzhou/canton china
Smart. good use of the medium.
I'm wondering if there are special DHL-lanes in China... if not I'm wondering how the DHL-Trucks are avoiding to stuck into traffic...
excellent work
I like a lot, nice way to comunicate his bennefits
Superb
fresh, really good one
I liked. but its not a tv advertaicing. it a action i think...
but es freshh and creative...
good hond kong
lmao... This place is full of bored people...
of course DHL doesn't magically cut through traffic.
it's a simple idea (metaphore) for something called an ad –
DHL moves faster than most.
well done.
That is freaking sweet!
owesom!!!!!!!
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a_vision_z