Playing DHL: Gridlock

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Advertising Agency: Ogilvy & Mather Hong Kong
Creative Directors: Eugene Tsoh, Gavin Simpson
Art Directors: Eugene Tsoh, Roy Yung
Copywriter: Thomas Tsang
Illustrator: Kim Ho
Photographer: Jacky Ip
Aired: April 2007

Average: 6.2 (17 votes)

Comments

Submitted by Le Douche on Sun, 2008-03-16 06:31.

Interesting use of the escalator medium, I wonder how many escalators are constructed that way so this can be exposed in more locations.

Submitted by I-know-all on Sun, 2008-03-16 08:08.

....now this is some thing really fresh to my eye.. when everyone else is saying.. escalators are done to death.. just like one above.
Great work guys.. keep it up!!

Submitted by kalpesh78 on Sun, 2008-03-16 10:06.

Am so Bored of seeing Escalators and Elevator Doors. Give the medium a rest guys.

Submitted by ZaboZaboZabo on Sun, 2008-03-16 11:37.

True. But this is great, man.

Submitted by mariajose05 on Sun, 2008-03-16 14:24.

really like this job!!!!

like it, like it and like it

MJ

sakibafridi's picture
Submitted by sakibafridi on Sun, 2008-03-16 23:33.

Brilliant. Wish I'd done that.

Sakib Afridi
http://www.sakibafridi.com

Submitted by Jet Propulsion Lab on Mon, 2008-03-17 00:16.

Do you know how often I see those FedEx vans or UPS vans just sitting there with the rest of the traffic here in New York City?
Maybe they're now allowing all DHL vans to use the carpool lanes during rush hours in Hong Kong?
I like the "idea" of fast delivery, but in reality, no matter which (ground) service you use, if there's an accident or a backed-up traffic, you ain't going nowhere fast like the rest of us.

This just smacks of false advertising a little...

dynatop's picture
Submitted by dynatop on Mon, 2008-03-17 04:22.

is this Jacky Ip the one now in Linkage?

Submitted by oyunger on Mon, 2008-03-17 11:16.

Smart. good use of the medium.

Submitted by sumsum on Mon, 2008-03-17 12:27.

I'm wondering if there are special DHL-lanes in China... if not I'm wondering how the DHL-Trucks are avoiding to stuck into traffic...

Submitted by 360 grados on Mon, 2008-03-17 14:19.

excellent work

Submitted by juliongl on Tue, 2008-03-18 00:05.

I like a lot, nice way to comunicate his bennefits

Submitted by wahwah on Tue, 2008-03-18 01:06.

Superb

Submitted by bompa on Tue, 2008-03-18 16:37.

fresh, really good one

Submitted by Dzsoi on Thu, 2008-03-20 04:37.

It would be great for train-based delivery.

Jovana's picture
Submitted by Jovana on Mon, 2008-03-24 10:07.

I liked. but its not a tv advertaicing. it a action i think...

but es freshh and creative...

good hond kong

golbez's picture
Submitted by golbez on Thu, 2008-04-03 13:56.

lmao... This place is full of bored people...

Submitted by sbarlow on Thu, 2008-04-03 14:08.

of course DHL doesn't magically cut through traffic.

it's a simple idea (metaphore) for something called an ad –

DHL moves faster than most.

well done.

Submitted by Wordnerd on Thu, 2008-04-03 14:09.

That is freaking sweet!