Money counter

March 2010
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The theme of the conference this year is "Design Currency: Defining the
Value of Design". To play off the idea of currency, we created over 2200
custom bills and used a money counting machine to make a flipbook-style
animation piece. It¹s about identifying the different elements that increase
design¹s strength. It was definitely an interesting process figuring out how
to make it work, but we¹re thrilled with how it turned out.

Giant Ant Media:

Wave Productions:

Advertising Agency: Rethink, Canada
Creative Director: Ian Grais
Art Director: Todd Takahashi
Copywriter: Keri Zierler
Designer: Jeff Harrison
Designer: Rory O¹Sullivan
DP #2: Chris Nielsen
Broadcast Producer: Laura Rioux
Print Producer: Jim Leith
Account Manager: Jillian Yaehne
Director / DP / Editor / VFX: Jay Grandin
Director / Animator / Editor / VFX: Todd Smith
Audio Producer / Engineer: Brandon Edwards
Original music by: Brandon Edwards
Illustrator: Jeff Burgess
Printer: Total Graphics

Comments (8)

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unu2trei's picture
23 Activity Scores

just lovely.