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Money counter

Agency: 
Published/Aired: 
March 2010
Description: 

The theme of the conference this year is "Design Currency: Defining the
Value of Design". To play off the idea of currency, we created over 2200
custom bills and used a money counting machine to make a flipbook-style
animation piece. It¹s about identifying the different elements that increase
design¹s strength. It was definitely an interesting process figuring out how
to make it work, but we¹re thrilled with how it turned out.

Giant Ant Media:

Wave Productions:

Advertising Agency: Rethink, Canada
Creative Director: Ian Grais
Art Director: Todd Takahashi
Copywriter: Keri Zierler
Designer: Jeff Harrison
Designer: Rory O¹Sullivan
DP #2: Chris Nielsen
Broadcast Producer: Laura Rioux
Print Producer: Jim Leith
Account Manager: Jillian Yaehne
Director / DP / Editor / VFX: Jay Grandin
Director / Animator / Editor / VFX: Todd Smith
Audio Producer / Engineer: Brandon Edwards
Original music by: Brandon Edwards
Illustrator: Jeff Burgess
Printer: Total Graphics

Comments (8)

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Highest Rated

unu2trei's picture
unu2trei
Activity Score 23

just lovely.

kgenextreme's picture
kgenextreme
Activity Score 19

i like it!

pez's picture
pez
Activity Score 1802

great great, really great job! conceptually solid, very well executed, simple and good looking...
btw, is this real or is it post-production? i think is the second, but just need to be sure...
anyway, respect.

Adaddicted's picture
Adaddicted
Activity Score 3435

innovative!

withalltherespects

xcreativity's picture
xcreativity
Activity Score 2374

love it!!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

lianneseykora's picture
lianneseykora
Activity Score 3

Hi Pez, with regards to your question, it's totally the real deal. All the bills were filmed in real-time as they were fed through.

We've put some behind the scenes pics on the Design Currency Flickr page if you're interested. http://www.flickr.com/photos/designcurrency2010/

Cheers!

kalpesh78's picture
kalpesh78
Activity Score 2578

beautiful

ideas....30 minutes nahi toh free.

satrianee's picture
satrianee
Activity Score 3748

great minds think wonderful. very accurate with the cause.

unu2trei's picture
unu2trei
Activity Score 23

just lovely.

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