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Design Currency 2010 Icograda Design Week In Vancouver: Money counter

The theme of the conference this year is "Design Currency: Defining the
Value of Design". To play off the idea of currency, we created over 2200
custom bills and used a money counting machine to make a flipbook-style
animation piece. It¹s about identifying the different elements that increase
design¹s strength. It was definitely an interesting process figuring out how
to make it work, but we¹re thrilled with how it turned out.

Advertising Agency: Rethink, Canada
Creative Director: Ian Grais
Art Director: Todd Takahashi
Copywriter: Keri Zierler
Designer: Jeff Harrison
Designer: Rory O¹Sullivan
DP #2: Chris Nielsen
Broadcast Producer: Laura Rioux
Print Producer: Jim Leith
Account Manager: Jillian Yaehne
Giant Ant Media:
Director/DP/Editor/VFX: Jay Grandin
Director/Animator/Editor/VFX: Todd Smith
Wave Productions:
Audio Producer/Engineer: Brandon Edwards
Original music by: Brandon Edwards
Illustrator: Jeff Burgess
Printer: Total Graphics

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8 comments

kgenextreme's picture
kgenextreme
19 pencils

i like it!

pez's picture
pez
1733 pencils

great great, really great job! conceptually solid, very well executed, simple and good looking...
btw, is this real or is it post-production? i think is the second, but just need to be sure...
anyway, respect.

Adaddicted's picture
Adaddicted
3435 pencils

innovative!

withalltherespects

xcreativity's picture
xcreativity
2374 pencils

love it!!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

lianneseykora's picture
lianneseykora
3 pencils

Hi Pez, with regards to your question, it's totally the real deal. All the bills were filmed in real-time as they were fed through.

We've put some behind the scenes pics on the Design Currency Flickr page if you're interested. http://www.flickr.com/photos/designcurrency2010/

Cheers!

kalpesh78's picture
kalpesh78
2580 pencils

beautiful

ideas....30 minutes nahi toh free.

satrianee's picture
satrianee
3748 pencils

great minds think wonderful. very accurate with the cause.

unu2trei's picture
unu2trei
23 pencils

just lovely.

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