Design Currency 2010 Icograda Design Week In Vancouver: Money counter

The theme of the conference this year is "Design Currency: Defining the
Value of Design". To play off the idea of currency, we created over 2200
custom bills and used a money counting machine to make a flipbook-style
animation piece. It¹s about identifying the different elements that increase
design¹s strength. It was definitely an interesting process figuring out how
to make it work, but we¹re thrilled with how it turned out.

Advertising Agency: Rethink, Canada
Creative Director: Ian Grais
Art Director: Todd Takahashi
Copywriter: Keri Zierler
Designer: Jeff Harrison
Designer: Rory O¹Sullivan
DP #2: Chris Nielsen
Broadcast Producer: Laura Rioux
Print Producer: Jim Leith
Account Manager: Jillian Yaehne
Giant Ant Media:
Director/DP/Editor/VFX: Jay Grandin
Director/Animator/Editor/VFX: Todd Smith
Wave Productions:
Audio Producer/Engineer: Brandon Edwards
Original music by: Brandon Edwards
Illustrator: Jeff Burgess
Printer: Total Graphics

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kgenextreme's picture
19 pencils

i like it!

pez's picture
1733 pencils

great great, really great job! conceptually solid, very well executed, simple and good looking...
btw, is this real or is it post-production? i think is the second, but just need to be sure...
anyway, respect.

Adaddicted's picture
3435 pencils



xcreativity's picture
2374 pencils

love it!!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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lianneseykora's picture
3 pencils

Hi Pez, with regards to your question, it's totally the real deal. All the bills were filmed in real-time as they were fed through.

We've put some behind the scenes pics on the Design Currency Flickr page if you're interested. http://www.flickr.com/photos/designcurrency2010/


kalpesh78's picture
2580 pencils


ideas....30 minutes nahi toh free.

satrianee's picture
3748 pencils

great minds think wonderful. very accurate with the cause.

unu2trei's picture
23 pencils

just lovely.

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