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Comments (11)

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Highest Rated

this.is.my.username's picture
this.is.my.username
Activity Score 6

Fantastic idea - hiding the skiwear in the powder as it gets thrown up around the skier, it makes the whole thing about the spirit of the sport while still teasing the brand. Is that sampled from Breakfast at Tiffany's??

Zidor's picture
Zidor
Activity Score 60

yup good one!

SeanMartin's picture
SeanMartin

Okay, are they selling skis? Goggles? Vacation packages to resorts? Great style, minimal substance.

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Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

Kateter's picture
Kateter
Activity Score 2029

oh, c'mon... it's totally obvious this is about ski clothes.

matks's picture
matks
Activity Score 476

I think they're selling ski-clothes. It's a funny thing to show such clothes covered by snow, which means not showing them at all ;-) Nice insight. Great, especially as for clothing category.

Guest commenter's picture
Guest commenter

it looks weak.

john doe's picture
john doe
Activity Score 1571

guess it colud have been better, if they'd shown names and prize offers for the hidden clothes.

Sweden's picture
Sweden

genius! The people who they're targeting get this! Great work!

Guest commenter's picture
Guest commenter

I like it. You want to look good while skiing, not for the clothes for your moves! This demonstrates that but also sells ski wear. Good job!

RobMc's picture
RobMc
Activity Score 243

Love that track and it reminds of a trip I need to plan.

DP2's picture
DP2

Love it. High performance ski wear for the high performance skier... I can't wait to get to Vail this year....

this.is.my.username's picture
this.is.my.username
Activity Score 6

Fantastic idea - hiding the skiwear in the powder as it gets thrown up around the skier, it makes the whole thing about the spirit of the sport while still teasing the brand. Is that sampled from Breakfast at Tiffany's??

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