00:00
NewerOlder

Depend: Orchestra

Advertising Agency: JWT, NY, USA
Executive Creative Director: Sarah Barclay
Creative Director: Josh Kimer-Purcell
Art Directors: Chad Baker, Anthony Chelette
Copywriter: Humberto Jiron
Producer: Matt Joyner
Director: Peyton Wilson
Production Company: Nonfiction Unlimited
Editor: Jessica Congdon
Editing House: Umlaut Films
Music Producer: Lilah Wilson
Media Agency: Mindshare
Aired: April 2010

Related videos by Shutterstock

8 comments

morse's picture
morse
15671 pencils

TV is really good. Acting is great.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

alexander_bickov's picture
alexander_bickov
3279 pencils

Agree, great direction

krautland's picture
krautland
3225 pencils

noone needs to know about my condition. and that's why I do this testimonial.

this is shit and both morse and alexander_bickov are smoking crack.

sirvan's picture
sirvan
29870 pencils

Agree. Even though this is a really tough product, audience, and (i'm sure client), this work is stilted and plodding. The switch from 3rd to 1st person vo is weird and comes across as forced. I would also need to see reams of research before I concede that the best way to refer to this problem is "my condition".

+++

"I love some things, and don't love some other things."

atb2005's picture
atb2005
13567 pencils

I'm with morse and alexander on this one.

@krautland

The person giving the testimonial is not some celebrity having "the" condition and now broadcasting it on TV. The idea is that that person could be YOU, the viewer. No one is asking people, having "the" condition, to submit videos of themselves saying "Hi! I too have the condition, but now thanks to Depend no one would know". So this is not "shit".

@sirvan

The switch from 3rd to 1st person doesn't come across as forced, let alone weird. As for the research comment, I don't get it.

Nice job, JWT! Baby boomers would love this.

krautland's picture
krautland
3225 pencils

atb, you described the strategy perfectly but you fail to see that the execution falls flat on its face. this person isn't me or anyone else and she doesn't do the job of allowing me her position. not inspirational or aspirational at all. so yes, it's shit.

atb2005's picture
atb2005
13567 pencils

I described the strategy as is. This person could be ANY person with bladder control problems. Sorry, but I don't think the guys at JWT New York are idiots.

brandingworthspreading's picture
brandingworthsp...
648 pencils

It's an average campaign, yet it is a very hard product to advertise.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments