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Depend: Camping

The “People Know” integrated marketing campaign spotlights the everyday achievement of men and women, reinforcing how Depend products provide users with the discreet protection needed to confidently maintain an active lifestyle.

Advertising Agency: JWT, NY, USA
Executive Creative Director: Sarah Barclay
Creative Director: Josh Kimer-Purcell
Art Directors: Chad Baker, Anthony Chelette
Copywriter: Humberto Jiron
Producer: Matt Joyner
Director: Peyton Wilson
Production Company: Nonfiction Unlimited
Editor: Jessica Congdon
Editing House: Umlaut Films
Music Producer: Lilah Wilson
Media Agency: Mindshare
Aired: April 2010

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3 comments

morse's picture
morse
15922 pencils

Much better than the prints.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Leyon's picture
Leyon
61 pencils

And much better than the Orchestra TV

dilscheenaard's picture
dilscheenaard
10 pencils

I have to say, traditional and a little cheesy, but the writing is good.

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