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Dentyne Ice: Nurse

Advertising Agency: McLaren McCann, Canada
Production House: Industry Films
Director: Alan White
Producer: Gill Gardner
Agency Producer: Franca Piacente
Creative Team: Wade Hesson, Robert Kingston
Creative Director: Andy Manson

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17 comments

Felipe Rubio's picture
Felipe Rubio

Terrible

nikxdave's picture
nikxdave
21 pencils

patetic...cant work ...shame on mccann....whts rong with thm

resti's picture
resti

I agree with both of ya...terrible ad...sooooo common. nothing unique about it.

Guest's picture
Guest

This ad is insulting to nurses! Everyday nurses put up with sexual harassment becuase their workplace has been highly sexualized! Shame on Dentyne for propogating this image! Totally Irresponsible and insulting!

Guest No 1.346.971.005.321.375's picture
Guest No 1.346....

lemme guess.. you're a nurse?

andrej dwin's picture
andrej dwin
939 pencils

made little sense.
just a normal chewing gum ad.

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burnhard's picture
burnhard
395 pencils

first base.

liar's picture
liar
386 pencils

kinda lazy...

darrenalawi's picture
darrenalawi
146 pencils

Fun in a 13 year old, giggly kind of way, terrible in everything other kind of way.

phd advertising guru's picture
phd advertising guru

definitely not highbrow enough to appeal to the majority of the overfed and underintellectualized masses.

i fear that it may be as siimple as the programming that it will be aired between.

it is horrific and definitely not worthy of the title "advertising."

Rog's picture
Rog
6094 pencils

Carry on Branding.

>>>> That's not an ad. THIS is is an ad.

>>>> That's not an ad. THIS is an ad.

meetmadman's picture
meetmadman
30 pencils

is this gum make our mouth smell sexy???

just move the brand ...wallah .... axe effect ...

simillar enough ...

Guest's picture
Guest

I'll have to track the increase in number of requests for blowjobs at work this week. I get far too many as it is when I'm cleaning stinky crotches. I went to university for this?

Guest's picture
Guest

As a nurse, you aren't allowed to engage in a physical relationship with a patient until 6 months after your professional relationship is terminated (12 months if it's a mental health setting), or you will lose your licence.

Tsk, tsk, talk about false advertising!

Guest's picture
Guest

This ad perpetuates a tired and destructive stereotype. It is time to retire the image of health care professionals as sexual objects.

Guest          's picture
Guest

How disgusting to show nurses in such a disrespectful and demeaning way? Your advertising firm must be so pathetic.
I cannot believe that you cannot find other creative ways to advertise your products that does not portray women as sex objects.
IF YOU ASK YOUR MOTHERS, SISTERS, WIVES AND OTHER WOMEN IN YOUR LIFE FOR HELP, THEY CAN HELP YOU WITH HIGH QUALITY RESPECTFUL BUT EFFECTIVE AD.

IM's picture
IM
2 pencils

Just a little FYI, this ad received a lot of negative feed back from RNs and RPNs, the ad has since been pulled... you can see a letter from the company posted on the RNAO's website. http://www.rnao.org/Storage/32/2710_Cadbury_letter.pdf

Cheers,

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