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Dell: Out With the Old

Advertising Agency: Mother, New York
Creative Director(s): Paul Malmstrom, Linus Karlsson
Art Director: Rob Baird
Copywriter: Allon Tatarka
Agency Producer: Letitia Jacobs

Director: The Snorri Brothers
Production Company: Smuggler
Executive Producer(s): Patrick Milling Smith, Brian Carmody
Line Producer: Jeff Miller

VFX: rhinofx
VFX Supervisor: Vico Sharabani
Lead Flame Artist: Jim Rider
Flame Artist(s): Julie Mai, Udi Edni, Ricky Weissman
VFX Producer: Karen Bianca Bisignano

Editor: Avi Oron
Editorial Company: Bikini Editorial
Editorial Producer: Gina Pagano

Telecine: The Mill

Musical Artist: Jennifer Terran
Song: Que Sera Sera

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17 comments

Pacific Blue's picture
Pacific Blue
335 pencils

Nice.

super calibara's picture
super calibara
176 pencils

Dike it very much

RM's picture
RM
419 pencils

yeah but they'll be smashing that as soon as the next one comes out, I think this makes people who have bought the DEll that pre-dates this one feel like shit, maybe it would've been better if all the previous models were in a museum and even the new one was... DELL always ahead of it's time I dunno! but very nicely shot, a great example of how in this instance the execution out-weighed the idea

deacon -54-'s picture
deacon -54-
34 pencils

Or a complete lack thereof an idea.

天边的白鹭's picture
天边的白鹭
80 pencils

Wonderful!!!

elnietodeNicho's picture
elnietodeNicho
360 pencils

amazing!!! i love it!

j2mango's picture
j2mango
534 pencils

made me remember the "suiside" by 意识形态

Spider's picture
Spider
289 pencils

Nice... pretty cool but not that beautiful as a mac.

Signe_S's picture
Signe_S
357 pencils

It´s beautiful. But I don´t like the message. Specially not these days where everything is green and environmental. The "Use and throw away"-thought is uncharming, and lacks interest for the surroundings. Like it better when they send old computers to third world countries - NOT crash them.

andrej dwin's picture
andrej dwin
939 pencils

where did you find the "use and throw away" thought in the ad?
I think it's about moving on. upgrading from very, very old PCs to something more contemporary (i.e. something more mac-like).
maybe this would be better if it came 5 years ago or so, but still, at least they are trying.

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Advertising Pawn's picture
Advertising Pawn
419 pencils

Great choice of music. Superb photography. Made me think of Nokia 6265i's ad: http://www.dailymotion.com/relevance/search/Nokia+6265i/video/x10kl9_n...

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adrianapr's picture
adrianapr
1238 pencils

very interesting to see and very well produced and done, the music is great, etc, but... weak, really weak concept.
and i mean weak.

elgrecones's picture
elgrecones
323 pencils

well...
needs tons of work to get near apple's design...

realy realy good excution, but i agree with *me myself and irene*: realy weak in concept...

teenie's picture
teenie
1894 pencils

"Dell - now PC is almost as beautiful as Mac!"

Err... pretty, but pointless. You want beautiful and efficient? Get a Mac. No matter how you try to package it, a souped up Ford ain't never gonna be a Mercedes-Benz.

saidukaringa's picture
saidukaringa
273 pencils

the ad is realy beautiful.. but not the mechine!
Great work on animations and editing

Saidu Karinga
The Idiot

http://saidukaringa.yolasite.com/

bolatureborn's picture
bolatureborn
18 pencils

是3D做的吗?

gmint7's picture
gmint7
2685 pencils

:::J:::

so niceee
gonna go buy this pc...

and mac.. urh..
im a pc guy!!

:::J:::

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