Dell: Out With the Old
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Advertising Agency: Mother, New York
Creative Director(s): Paul Malmstrom, Linus Karlsson
Art Director: Rob Baird
Copywriter: Allon Tatarka
Agency Producer: Letitia Jacobs
Director: The Snorri Brothers
Production Company: Smuggler
Executive Producer(s): Patrick Milling Smith, Brian Carmody
Line Producer: Jeff Miller
VFX: rhinofx
VFX Supervisor: Vico Sharabani
Lead Flame Artist: Jim Rider
Flame Artist(s): Julie Mai, Udi Edni, Ricky Weissman
VFX Producer: Karen Bianca Bisignano
Editor: Avi Oron
Editorial Company: Bikini Editorial
Editorial Producer: Gina Pagano
Telecine: The Mill
Musical Artist: Jennifer Terran
Song: Que Sera Sera
17 Comments
Nice.
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/// The clock is laughing in my face ///
Dike it very much
yeah but they'll be smashing that as soon as the next one comes out, I think this makes people who have bought the DEll that pre-dates this one feel like shit, maybe it would've been better if all the previous models were in a museum and even the new one was... DELL always ahead of it's time I dunno! but very nicely shot, a great example of how in this instance the execution out-weighed the idea
Or a complete lack thereof an idea.
*i normally don't get it.*
Wonderful!!!
amazing!!! i love it!
made me remember the "suiside" by 意识形态
Nice... pretty cool but not that beautiful as a mac.
It´s beautiful. But I don´t like the message. Specially not these days where everything is green and environmental. The "Use and throw away"-thought is uncharming, and lacks interest for the surroundings. Like it better when they send old computers to third world countries - NOT crash them.
where did you find the "use and throw away" thought in the ad?
I think it's about moving on. upgrading from very, very old PCs to something more contemporary (i.e. something more mac-like).
maybe this would be better if it came 5 years ago or so, but still, at least they are trying.
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Great choice of music. Superb photography. Made me think of Nokia 6265i's ad: http://www.dailymotion.com/relevance/search/Nokia+6265i/video/x10kl9_n...
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very interesting to see and very well produced and done, the music is great, etc, but... weak, really weak concept.
and i mean weak.
well...
needs tons of work to get near apple's design...
realy realy good excution, but i agree with *me myself and irene*: realy weak in concept...
"Dell - now PC is almost as beautiful as Mac!"
Err... pretty, but pointless. You want beautiful and efficient? Get a Mac. No matter how you try to package it, a souped up Ford ain't never gonna be a Mercedes-Benz.
the ad is realy beautiful.. but not the mechine!
Great work on animations and editing
Saidu Karinga
The Idiot
http://saidukaringa.yolasite.com/
是3Ｄ做的吗？
:::J:::
so niceee
gonna go buy this pc...
and mac.. urh..
im a pc guy!!
:::J:::