DELA: Why wait until it’s too late - Mark

The most beautiful words are often spoken when somebody has past away. That's why DELA, a funeral insurance company started an initiative. Why wait until it's too late, say something wonderful today. This is the story of Marc who we helped to surprise his former hi school teacher with a speech that was broadcasted nation wide and was used as a commercial and a documentary to inspire others. The campaign won the Grand Prix in Cannes 2013 and this is one of the new stories.

Advertising Agency: Ogilvy & Mather Amsterdam, Netherlands
Creative Director: Darre van Dijk
Art Director: Darre van Dijk
Copywriters: Darre van Dijk, Piebe Piebenga
Additional credits: WE Film
Directors: Roel Welling, Joep van Osch
Published: February 2014

1 comment

Marcao's picture
2896 pencils

Brilliant campaign and brand message. Clap, clap, clap.

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