UnFreshing Believable

April 2013
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Advertising Agency: Camp + King, San Francisco, USA
Chief Creative Officer: Roger Camp
Chief Executive Officer: Jamie King
Creative Directors: Adam Koppel, Rikesh Lal
Director of Content Production: David Verhoef
Account Director: Lindsay Menasco
Brand Manager: Amy Marek
Director of Conversation Insights: Anne Tway
Production: Green Dot Films
Director: Richard Farmer
Director of Photography: Pierre Rouger
Production Designer: Michelle Derrick
Executive Producers: Darren Foldes, Rich Pring
Line Producer: Ahnee Boyce
Editorial: Umlaut Films
Editor: Doug Cox
Executive Producer: Gina LoCurcio
Producer: Kelly Gibbs
Assistant Editor: Regina Rivard
Color / VFX / Online: Ivan Miller
Original Music: Yessian
Head of Production: Michael Yessian
Chief Creative Officer: Brian Yessian
Executive Music Producers: Dave Curtin, Gerard Smerek
Composers: Dan Zank, Mark Chu, Daniel Johnson
Audio Mix: One Union Recording Studios
Audio Engineer: Joaby Deal

Comments (2)

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firley's picture
2 Activity Scores

Ok, seriously. All I think of whenI hear "Unfreshing" is that the food in unfresh. Who thought this would be a good idea? Especially after they have been working so hard on the "fresh" image? Del Taco has some really bad advertising.