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Décathlon: Far North

Advertising Agency: Young & Rubicam Paris, France
Client Supervisor: Hervé Sansonetti, Dominique Braun
Agency Supervisor: Pierre de la Caffinière, Nicolas Gobert, Thomas Zavrosa
Creative Director: The 6
Copywriter: François Bouchet
Art Director: Jessica Gérard Huet
Agency Producer: Emilie Lepot
Director: Ruairi Robinson
Producer: Jean luc Bergeron
Production Company: Wanda
Post Producer: Olivier Glandais
Sound Production: Sèchez vos larmes
Aired: October 2007

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6 comments

picturejockey's picture
picturejockey
658 pencils

Very cool. I find this very effective

http://www.navinharish.org

Chris's picture
Chris
1987 pencils

nice, love the animation.

Jet Lee's picture
Jet Lee
127 pencils

What's 'La Chaleur Sans L'epaisseur'?

bluesky's picture
bluesky
3 pencils

I think this is not the original sounddesign. I ve seen the ad on the french TV yesterday, there was no classic music.

On the Quechua Website is also the english commercial:

http://forclaz50.quechua.com/EN/

> What's 'La Chaleur Sans L'epaisseur'

"Warm, but not bulky"

Nipo's picture
Nipo
20 pencils

I really like it but... A french brand named after a peruvian, or well inca language "quechua"... Well I hope theres a reason for that.

habeel2004's picture
habeel2004
99 pencils

awesome!

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