NewerOlder

DB Export Dry: The Great Wine Depression

Advertising Agency: Colenso BBDO, Australia
Creative Chairman: Nick Worthington
Creative Director: Levi Slavin
Art Director: James Tucker
Copywriters: Simon Vicars, Levi Slavin
Senior Account Director: Tim Ellis
Senior Account Manager: Stefanie Robertson
Account Manager: Patrick Rowley
Planning Director: James Hurman
Planner: Hayley Pardoe
Agency Producer: Jen Storey
Production Company: The Sweet Shop
Production Company Producer: Fiona King / The Sweet Shop
Director: Steve Ayson / The Sweet Shop
Sound Design: Craig Matuschka / Liquid Studios
DOP / Cinematographer: Chrighton Bone
Editor: Peter Sciberras / The Butchery
Post Production: Toybox
Online Editor / Visual effects: Leoni Willis / Toybox
Music / Artist: Peter Van der Fluit / Liquid Studios

6 comments

kleenex's picture
kleenex
37411 pencils

well the ad does look different.

Wordfruit's picture
Wordfruit
1023 pencils

I think the idea is ok, and the spot is not bad, but not really that strong.

I think the Wine List was stronger.

Hadrons's picture
Hadrons
5989 pencils

An interesting documentary ad. .

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Tejónidas's picture
Tejónidas
244 pencils

i like it, cool ambientation. But i think only works in New Zealand

Temple's picture
Temple
11010 pencils

Lame strategy. I liked the 80's tone of voice though.

Ben Clarke's picture
Ben Clarke
168 pencils

Great work, I like that it DB is prepared to have a laugh at themselves whilst taking the piss out of wine drinkers, makes me align with the brand straight away. I love a brand that likes to have fun. That in my mind is great branding and cleaver stratergy.

Log in or register to post comments