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Danish Road Safety Council: The anatomy of an accident

Advertising Agency: The Aid Agency, Copenhagen, Denmark
Creative Directors: Niels Heilberg, Andrew Smart, Rasmus Sigvaldi
Production Company: Far From Hollywood, Copenhagen, Denmark
Producer: Morten Hoffmann Larsen
Post Production: Ghost, Copenhagen, Denmark

8 comments

lsadunb's picture
lsadunb
575 pencils

Pal, I've seen Kill Bill, Hostel, The Exorcist. Those images don't shock me anymore...

teenie's picture
teenie
1894 pencils

These ads get me every time. I went to a seminar on producing more compelling road-safety ads, and I thought my heart was going to pop out of my chest watching examples from around the world. I think these are brilliant. It's one place where graphic is necessary. One prsenter begged advertisers to leave the shock value to the non-profits, as that's about all we have left to change people's behaviour.

Nthngmn's picture
Nthngmn
626 pencils

very nice.

NomadDCLXVI's picture
NomadDCLXVI
443 pencils

Idea is good, but execution don't have a sense of credibility. There was no cause for the car to sideslip, there was no beginning of the story - why he lost control. When ad like this is made you have to make it real - not only the moment of crash but whole story, it should be real. This is not. They try to tell that 10 km/h will change the result, but that what video says is - some man with no obvious reason crash against the tree. If the visual would be more authentic, then this would work - not now.

dclxvi

Spanky's picture
Spanky
4898 pencils

yeah. but if his speed had been 100 km/h, rather than 90 km/h, he would have already passed the tree and slid into a nice, empty wheat field. nice try assholes.

Ryon64's picture
Ryon64
18 pencils

this ad is nearly identical to this one released in NZ / Australia a few years ago

http://www.youtube.com/watch?v=h9VWF1DXQ8s

gmdbala's picture
gmdbala
8 pencils
Temple's picture
Temple
10099 pencils

Spanky your comments still suck big time after 3 years

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