Dacia: Romanian bargain

Production company: Artcore, The Netherlands
Director: Berend Boorsma
Producer: Stefany Rietkerk
Production Manager: Christine Anderton
1st AD: Roel Boorsma
D.O.P.: Philip van Volsum
1st ASS Camera: Alex Hollay
Gaffer: Erno Das
Grip: Frans Leiwakabessy
Sound Recordist: Peter Westbroek
Art Director: Nedda Nagel
Make-up: Eugenie Abrahams
Styling: Nicole de Werk
Location Management: Mike Kuijper
Script Continuity: Maaike Boorsma
VTR: Rio Kierkels
Catering: Quiscene
Edit: Vava Tungsten
Sound: Studio de Keuken


onezero's picture
5 pencils

ugly! they are making fun of this country!

dodi077's picture
37 pencils

...while your father watched ROFL :D
Great! I laughed my ass off!
Did the job for me. Wouldn't buy one, still ;)

CuriousPencil's picture
4225 pencils

Chuckleworthy yes. Offensive? To profanity virgins sure; no doubt it'll also be flagged as stereotype mockery, but I think the question is how knowingly this was done. For me, the answer's in the magic tag 'banned' - that surefire flamethrower for viral forwardability. I want to believe this was minutely engineered, the whole thing, but I wanted to congratulate the uncredited copywriter too; so I'm slightly stumped.

As a selling vehicle, it's forgettable. But for getting people talking about the brand? Full marks.

morse's picture
16797 pencils

That's just wrong even if it goes viral, which it did with over 100,000 views...

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sirvan's picture
29860 pencils

I wish someone would just film someone taking a shit, and then put a logo on the end of it.

It would go "viral", for sure. But does that mean it's good advertising? Is that what we really want to be rewarding in our industry?

This is self-indulgent, juvenile crap. And it's SCAM.

We're better than this.


"I love some things, and don't love some other things."

CuriousPencil's picture
4225 pencils

Was done in 1961, and was rewarding to the tune of EUR+100K.

But regardless of its juvenility and its self-indulgence, it's down to effectiveness at the end of the day, however grand we try to keep ourselves, however much we want to protect our craft from being sullied by its very reality as an industry, there will be always advertisers who call themselves artists, and *ssholes who get paid by naive clients for the same reason Sirvan. Sad truth is we drink from muddied waters, and there is no collective 'we' that can be persuaded not to sh*t in the stream, or voices on the shore who won't be goaded as traditionalists or purists or w*nkers by those who go for the easy think. But you know what? F*ck 'em.

Kavon Relim's picture
Kavon Relim
7 pencils

I love it and hate it at the same time!

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