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Dacia Logan: The cardboard box

Advertising Agency: Publicis Conseil, Paris, France
Creative Directors: Olivier Altmann, Fabrice Delacourt, Olivier Desmettre
Art Director: Philippe Boucheron
Copywriter: Patrice Lucet
Director: Barcelo
Aired: October 2010

18 comments

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

It's not a video that'll go viral on the internet, but it's simple and still slighly entertaining and it gets it's selling point across really well.

JeffP's picture
JeffP
810 pencils

Haha. Funny and applies to a real life situation. Good job.

LeeHarvey's picture
LeeHarvey
3045 pencils

Yep, well done Publicis.

RG's picture
RG
184 pencils

Nothing to add. As brilliant as it can be. Well done.

RG

Guest's picture
Guest

Well is case is something typically Romanian, the actors were too serious and it missed the music. Dacia, a car for idiots?!

CuriousPencil's picture
CuriousPencil
4227 pencils

Totally missing why they had to take it out of the box, so I'm not in this shared afterglow everyone seems to be enjoying. Anyone enlighten me?

Jumo's picture
Jumo
592 pencils

They take it out of the box because they think the box can't get inside the car.

---
Jumo,
Art Director FP7 Morocco

CuriousPencil's picture
CuriousPencil
4227 pencils

Thanks for the clarification Jumo, and guest. Makes it slightly better. I won't bother moaning about the box being the same size as the fridge then, that'd be petty.

Guest's picture
Guest

They take it out of the box because they think the van is not big enough. but then, they show it´s actually big enough for the washing machine and te box, even if are separated.

excuse me about the grammar and/or spelling mistakes i´m not north american.

Guest's picture
Guest

you've got to be kidding.
you didn't get it?
wow

Guest's picture
Guest

I'm on the same boat with curious pencil

Girlfireice's picture
Girlfireice
254 pencils

nicely done...

alexander_bickov's picture
alexander_bickov
3279 pencils

I love ads without words.

Brainsugar's picture
Brainsugar
1587 pencils

bravo les gars!

Guest's picture
Guest

Think outside the Box...

Guest's picture
Guest

THIS WAS A BORING.....

Shingo's picture
Shingo
406 pencils

nice, like it

Oblabla's picture
Oblabla
298 pencils

I don't find it funny at all, but it gets its message clear though

Oblabla.wordpress.com

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