Dacia: Guard
Advertising Agency: JWT Casablanca, Morocco
Executive Creative Director: Mehdi El Alj
Art Director: Malek Rafi
Copywriter: Ayoub Choukri
Production house: Preview Casablanca
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11 Comments
Kind of irreverent.
Thank you for sharing insights into obscure advertising cultures. Having said this, I must confess I don't understand anything.
Dear Ivan, can you please make this dfhjkyu dissappear with her spam ads? Thank you!
No he can't make her/him disappear. There are many reasons for that.
Blatant ripoff of Citroen's Bip Bip commercial, via agency H, France.
http://www.youtube.com/watch?v=sqC2NvrtzPg&feature=player_embedded
Which is 1000x funnier, thanks for the link atb
The Dacia one is done before the Citoen!
Critics are easy.
I found it funny.
Oh Derka derka derka!
This ad was done BEFORE the Citroën one… I'm living in Morocco and you can trust me.
The idea is good because, in Morocco, you don't nead equipement like parking sensors : in all the street in Casablanca, there are guardians who look other your car and helps you park it. So, it doesn't matter if the Dacia Logan has no parking sensors. And so, it is a VERY good ad because it talks straight to the Moroccan consumer insight.
Never have time to do. Always time to redo.
Agree 100%.
Critics are easy.