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Décathlon: Far North

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Advertising Agency: Young & Rubicam Paris, France
Client Supervisor: Hervé Sansonetti, Dominique Braun
Agency Supervisor: Pierre de la Caffinière, Nicolas Gobert, Thomas Zavrosa
Creative Director: The 6
Copywriter: François Bouchet
Art Director: Jessica Gérard Huet
Agency Producer: Emilie Lepot
Director: Ruairi Robinson
Producer: Jean luc Bergeron
Production Company: Wanda
Post Producer: Olivier Glandais
Sound Production: Sèchez vos larmes
Aired: October 2007

Comments

picturejockey's picture 628 pencils

Very cool. I find this very effective

http://www.navinharish.org

abhishake.das's picture 254 pencils

Awesome!!!!

life's got just one figure of speech.....irony!

Chris's picture 1855 pencils

nice, love the animation.

Jet Lee's picture 127 pencils

What's 'La Chaleur Sans L'epaisseur'?

bluesky's picture 3 pencils

I think this is not the original sounddesign. I ve seen the ad on the french TV yesterday, there was no classic music.

On the Quechua Website is also the english commercial:

http://forclaz50.quechua.com/EN/

> What's 'La Chaleur Sans L'epaisseur'

"Warm, but not bulky"

Nipo's picture 20 pencils

I really like it but... A french brand named after a peruvian, or well inca language "quechua"... Well I hope theres a reason for that.

habeel2004's picture 99 pencils

awesome!

Ali Behzad

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