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Cyberbullying hurts too

Cyber bullying has become a major issue for many young people around the world. We decided to create a video that we thought could bring attention to the matter. Please share and spread the word about the affects of bullying.

Advertising Agency: Magnum Opus, Melbourne, Australia
Creative: Pat Langton
Additional credits: Matt Langton

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12 comments

Jaap Grolleman's picture
Jaap Grolleman
7006 pencils

Great cause - deserves to go viral for that alone. But on the ad itself, isn't it weird to show physical damage, while most damage is mental? Regardless, message is very clear.

DesignDine's picture
DesignDine
1304 pencils

Agree. They did convey the message clearly. I think they tried to show the brutal perspective that cause by cyber bullying, saying it hurts the same as bullying/torturing physically.

kleenex's picture
kleenex
22728 pencils

powerful stuff.

Shaikh Imran's picture
Shaikh Imran
19 pencils

nice stuff to tell the story without and words

ItMatters's picture
ItMatters
2171 pencils

Good. Not sure about the music though.

erickstowcom's picture
erickstowcom
63 pencils

I... I fell down some stairs.

punctuation1234's picture
punctuation1234
2 pencils

Really? It's been done. Way Better.
http://www.youtube.com/watch?v=s5lULB1qOeE

kombizz's picture
kombizz
56 pencils

nice one, although it seems not anything happened to her hair. why?

I was born and brought up in Iran, a beautiful country full of history.
kombizz

CommandZ's picture
CommandZ
2453 pencils

Any effort on this topic is good. Has this been done better before? Sure it has. Will this be any less impactful in raising awareness? No.

Hadrons's picture
Hadrons
5707 pencils

powerful indeed - but the message suppose to be towards kids/teenager ... why the target audience is not in the spot?!?!

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Afro the cat's picture
Afro the cat
16 pencils

Not sure. Maybe it's because kids look up to teens?

vlads's picture
vlads
541 pencils

Cool! but it could be better with a campaign for see more cases.

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