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Cyberbullying hurts too

Agency: 
Published/Aired: 
October 2012
Description: 

Cyber bullying has become a major issue for many young people around the world. We decided to create a video that we thought could bring attention to the matter. Please share and spread the word about the affects of bullying.

Advertising Agency: Magnum Opus, Melbourne, Australia
Creative: Pat Langton
Additional credits: Matt Langton

Comments (13)

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Highest Rated

jackie.rose.9693's picture
jackie.rose.9693
Activity Score 16

Maybe it's to show kids pretty girls get cyberbullied too, that it can happen to anyone.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Great cause - deserves to go viral for that alone. But on the ad itself, isn't it weird to show physical damage, while most damage is mental? Regardless, message is very clear.

DesignDine's picture
DesignDine
Activity Score 1313

Agree. They did convey the message clearly. I think they tried to show the brutal perspective that cause by cyber bullying, saying it hurts the same as bullying/torturing physically.

kleenex's picture
kleenex
Activity Score 43452

powerful stuff.

Shaikh Imran's picture
Shaikh Imran
Activity Score 19

nice stuff to tell the story without and words

ItMatters's picture
ItMatters
Activity Score 2167

Good. Not sure about the music though.

ErickStow's picture
ErickStow
Activity Score 69

I... I fell down some stairs.

punctuation1234's picture
punctuation1234
Activity Score 2

Really? It's been done. Way Better.
http://www.youtube.com/watch?v=s5lULB1qOeE

kombizz's picture
kombizz
Activity Score 56

nice one, although it seems not anything happened to her hair. why?

I was born and brought up in Iran, a beautiful country full of history.
kombizz

CommandZ's picture
CommandZ
Activity Score 2498

Any effort on this topic is good. Has this been done better before? Sure it has. Will this be any less impactful in raising awareness? No.

Hadrons's picture
Hadrons
Activity Score 6017

powerful indeed - but the message suppose to be towards kids/teenager ... why the target audience is not in the spot?!?!

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Afro the cat's picture
Afro the cat
Activity Score 16

Not sure. Maybe it's because kids look up to teens?

vlads's picture
vlads
Activity Score 539

Cool! but it could be better with a campaign for see more cases.

jackie.rose.9693's picture
jackie.rose.9693
Activity Score 16

Maybe it's to show kids pretty girls get cyberbullied too, that it can happen to anyone.

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