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Cuca: Tarraxinha

Our Cuca, now mini. This is the concept and the punch line for the launching of the Cuca mini. Cuca is the biggest brand in Angola. It's the Angolans beer. To launch this new 25cl beer, (the regular Cuca has 31cl) we created a spot introducing the smaller Cuca at the very best Angolan way. Smaller Cuca, small girl, 100% Angola.

Advertising Agency: TBWA, Luanda, Angola
Creative Directors: Diogo Peixoto, Miguel Reis
Art Director: Diogo Peixoto
Copywriter: Miguel Reis
Additional Credits: Molotov Films
Published: April 2012

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4 comments

morse's picture
morse
15439 pencils

Certainly very interesting, but I'm not sure I got the joke...

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CrackerJackWorks's picture
CrackerJackWorks
10386 pencils

good things come in little packages?

certaintly's picture
certaintly
4060 pencils

HUH?

dont understand.

is that supposed to be an underaged girl?

kleenex's picture
kleenex
26150 pencils

I do not think this sells the product at all.

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