Cristal: Victor Galvan Olympic

Advertising Agency: Y&R, Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Creative Directors: José Rivera, Erick Galván
Copywriters: José Rivera, Daniel Saavedra
Art Director: Erick Galván
Account Director: Javier Acosta
Account Executive: Andrea Luque
Production Company: Patria
Director: Tito Köster
Assistant Director: Billy Bell Taylor
Second Assistant Director: Roddy Zevallos
Director of Production: Stephan Succar
Production Supervision: Olenka Castro
Line Production: Del Mate Producciones
Editor: Pedro Zamalloa
Executive Producer: Ronny Floyd
Post Production: Plan B
Audio: Noize
Audio Post Production: Giovanni Rossi


kleenex's picture
32968 pencils

Well this was certainly different, but not all the copy was good though.

bobafett's picture
1409 pencils

good low budget campaign, great insight, nice job guys

damnson's picture
8558 pencils

Good insight, weak execution.

An axe murderer of ads.

hillmarky's picture
92 pencils

This is lame.
The previous round of Cristal spots, "This Is Street Football", was much better:

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